Article: YouTube tests social commerce waters, TV measurement. Article: In Germany, Amazon Prime Video begins closing gap with Netflix.

Total ad spending in France and Germany will fall this year, as a result of the pandemic. Traditional media will suffer most; digital ad spend will rise marginally, to €4.93 billion ($5.51 billion) in France and €7.38 billion ($8.27 billion) in Germany.

This report explores our latest forecast for time spent with media in France and Germany, and how COVID-19 will affect media usage patterns in 2020 and beyond.

This report collection explores programmatic digital display ad spending through 2021 across Canada, China, France, Germany, the UK and the US. Reports include breakdowns by device, transaction type and more, and explore the factors driving investment.

YouTube viewer penetration in Mexico is 46.3%—where nearly half of the population will watch video via YouTube’s app or website at least once per month. We expect there to be 58.3 million YouTube viewers in Mexico this year, with that number rising to 64.5 million by the end of our forecast in 2023. Q: How important is the hardware consideration when it comes to digital video consumption?

Instagram and YouTube were also social platforms that many respondents said they use for both influence and to make purchases, with YouTube in particular being nearly as popular a destination for influence as Facebook. Overall, we expect there will be a big pivot to more UGC this year.

This year, Germany will have more than 47 million digital video viewers and more than 29 million mobile video viewers. In Germany, more people will watch Amazon Prime Video than Netflix, with both services having double-digit growth rates in 2019.

A 2019 PostNord report found home delivery in daytime to be the preferred delivery option in the UK, Italy, Spain and Germany. In Germany, though, delivery to a personal or multi-occupancy mailbox was a fairly close second—and this was the outright preference of respondents in France.

Total ad spending in France and Germany took a big hit in 2020, as a result of the pandemic. But digital advertising bucked that trend and will lead a strong double-digit recovery in ad outlays during 2021.