Total ad spending in France and Germany will fall this year, as a result of the pandemic. Traditional media will suffer most; digital ad spend will rise marginally, to €4.93 billion ($5.51 billion) in France and €7.38 billion ($8.27 billion) in Germany.

This report explores our latest forecast for time spent with media in France and Germany, and how COVID-19 will affect media usage patterns in 2020 and beyond.

A 2019 PostNord report found home delivery in daytime to be the preferred delivery option in the UK, Italy, Spain and Germany. In Germany, though, delivery to a personal or multi-occupancy mailbox was a fairly close second—and this was the outright preference of respondents in France.

This report collection explores programmatic digital display ad spending through 2021 across Canada, China, France, Germany, the UK and the US. Reports include breakdowns by device, transaction type and more, and explore the factors driving investment.

This year, Germany will have more than 47 million digital video viewers and more than 29 million mobile video viewers. In Germany, more people will watch Amazon Prime Video than Netflix, with both services having double-digit growth rates in 2019.

The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.

For example, internet users in Germany were more likely to follow influencers on YouTube or Facebook than those on Instagram, according to a July 2018 study by research firm GIK/b4p trends.

Among the $327.28 billion spent worldwide on digital advertising in 2019, 61.2% will go toward advertising on Google, Facebook and Alibaba. This report includes our latest global ad spending forecast by country, region and company.

YouTube viewer penetration in Mexico is 46.3%—where nearly half of the population will watch video via YouTube’s app or website at least once per month. We expect there to be 58.3 million YouTube viewers in Mexico this year, with that number rising to 64.5 million by the end of our forecast in 2023. Q: How important is the hardware consideration when it comes to digital video consumption?

YouTube used by more than 50% of the population