APR 9, 2021
Publishers said they’re also exploring episodic video series or livestreaming video for Instagram or YouTube as part of their affiliate-driven omnichannel strategies. Though most were still in early stages of active discussion, development, or experimentation, they said video is an important growth focus.
Performance Metrics |
MAY 5, 2020
NOV 20, 2020
YouTube viewing is shifting to connected TV (CTV) screens, a behavioral change that could help make YouTube a powerful alternative for TV advertisers moving dollars to digital video.
SEP 5, 2019
Is there an advantage in advertising on YouTube? In Brazil, they started the test platform for months without ads. Should we talk more about the consumer's experience of using our product?
MAR 26, 2020
If it's in a YouTube video, and people love that YouTuber, they know they have to work with brands in order to make money. So, if you have a sponsor and a link, that's fine. That'll work on YouTube." —TJ Black, a TikTok creator focusing on music and entertainment. Give your creator partners authority to come up with content that drives purchases.
AUG 24, 2020
“Some of the metrics we consistently look at are engagement rate, sentiment, impressions and [for performance marketing campaigns] clickthrough rates on links.”. With US stores starting to reopen, some retailers are also hiring influencers to help boost in-store foot traffic and sales.
MAY 4, 2020
“In the first half of April, the cost of acquiring a newsletter subscriber through Facebook fell from 75 cents to 25 cents, thanks to a combination of lower CPMs and significantly higher clickthrough rates,” one news executive told Digiday.
FEB 3, 2021
Facebook had the largest overall usage at 83%, followed by YouTube (57%) and Instagram (46%). The platform most likely to be used to find inspiration for at-home activities, however, was Pinterest (68%), followed by YouTube (30%) and Facebook (19%). On the entertainment spectrum, TikTok ranked as the top “distraction” medium (49%) and YouTube as the top livestreaming medium (42%).