JUN 21, 2022
Streamers poised to take greater share in US upfront market: Advertising dollars will flow to services such as Hulu, Peacock, Roku, and YouTube TV.
JUN 2, 2022
Internet users spend considerably less time on Facebook and Instagram than they do on TikTok and YouTube, per our forecast—which makes it harder for Meta to lower CPMs to attract more ad dollars. iOS changes have demonstrably led to a decline in ad spending on Meta’s mobile properties, also according to Tinuiti.
MAY 4, 2020
When US advertisers pulled back spending dramatically in March, one of the earliest noticeable effects on the display ad market was falling CPMs. At the same time as marketers were lowering their demand for ads—either to take spending cuts as savings or merely pause and rework their messaging—consumers were spending more time on social and traditional media properties, increasing the supply of impressions. A decline in prices was the natural outcome.
Performance Metrics |
MAY 5, 2020
MAY 28, 2020
In April, Digiday reported that YouTube publishers’ CPMs were down by more than 20% compared with earlier in the year. Subscriptions. With unemployment soaring and people’s disposable income down, there was a significant amount of cord-cutting this spring.
JUN 6, 2022
Meta, for all its flaws, still has a user base that numbers in the billions, though advertisers may look elsewhere due to its relatively high CPMs compared to other platforms.
NOV 20, 2020
YouTube viewing is shifting to connected TV (CTV) screens, a behavioral change that could help make YouTube a powerful alternative for TV advertisers moving dollars to digital video.
MAY 23, 2022
In Q1 2022, the median TikTok advertiser that was also active on Meta found the cost per thousand (CPM) on TikTok to be 39% lower than those on Meta’s ad platforms, including Facebook, Instagram, Messenger, and Audience Network, per Tinuiti. But there may be additional costs to TikTok advertising.
NOV 18, 2021
Costs per thousand (CPMs) for streaming services owned by TV networks are around $25 to $35, according to Glewed TV. Streaming live sports CPMs are over $40, per Glewed TV. Different services can also charge different rates. HBO Max CPMs ran between $45 to $55, according to ad buyers who spoke with Business Insider. Discovery+ CPMs were $20 to $25. Hulu CPMs were $23 to $30.
JAN 11, 2022
Notably, our social network video ad spending estimates exclude video ads that appear on YouTube or Twitch. Although both platforms have similar social network features, such as personal profiles, comments, or chat feeds, we classify YouTube and Twitch as digital video platforms.
MAY 17, 2022
We expect US adult TikTok users to spend close to 46 minutes on the platform per day this year, on par with YouTube and well ahead of Facebook, Instagram, Snapchat, and Twitter. Lanes are widening for other competitors. Elon Musk’s purchase of Twitter, if it ends up happening, would bring new energy to a platform that has never performed up to expectations.
JUL 16, 2020
YouTube is indicative of the strong growth in in-stream advertising even against the current of a negative ad economy. We expect YouTube’s net mobile ad revenues to increase 16.8% to $1.88 billion. This is just $30 million below our pre-pandemic estimates. The pandemic’s effect on outstream video is more mixed.
FEB 15, 2022
From a browser perspective, costs per thousand (CPMs) on Chrome are higher than on Safari and Firefox. According to data from Amobee, the average Chrome CPM in November 2021 was $6.91—about 11% higher than the average Safari CPM during that time, and roughly 29% higher than the average Firefox CPM.
APR 22, 2020
Mobile advertising did slightly better, with a 13.3% revenue drop and 14.8% CPM drop. All indications from industry sources we interviewed is that CPMs continued to fall after the Adomik report, and by early April were down as much as 40%. By mid-April, CPMs began to recover slightly as some advertisers returned with new messaging or raised spending as a result of the low prices.
OCT 11, 2021
YouTube Premium isn’t exclusively used for audio listening, but we included it in this forecast because most users who pay for YouTube use it to listen to music or podcasts at least once per month. Our YouTube Premium metric combines YouTube Premium and YouTube Music.
MAR 15, 2021
Marketers that want to work with creators can tap into Triller’s Crosshype platform, where influencers can “be bought, with guaranteed views and calculable CPM [cost per thousand],” Lu said. Advertising. In October 2020, Triller announced a partnership with ad tech firm Consumable in which programmatic ads can be inserted between Triller’s videos.
MAY 18, 2020
It is important to note that the figures in this analysis exclude digital platforms, such as Facebook or YouTube, which are both major drivers of display advertising in Latin America. Brands.
AUG 12, 2020
Note that we do not consider YouTube a social network; we consider it a social media property where the primary activity is viewing videos rather than connecting with other users. Most video advertising on YouTube is in-stream, that is, nonnative. Spotlight on Audio Ads. We categorize digital audio ads as a subset of digital display, including digital radio ads and podcast ads.
NOV 10, 2020
YouTube allows partners to sell inventory that appears within their own YouTube channels. Generally, YouTube takes a 45% cut of the ad revenues, while the content owners receive 55%.
FEB 24, 2021
“Even with the pandemic this year, we saw CPMs [costs per thousand] go through the roof. Having fewer political ads will help brands in terms of CPMs and being more cost-effective on social media platforms.”. According to data from digital agency Aisle Rocket cited by AdExchanger, for example, there was a 38% spike in CPMs on Facebook between September 2020 and the week before Election Day.
MAR 18, 2020
YouTube: Google has restricted microtargeting for political advertising across its ad products, including search, YouTube and display ads on partner websites. Political advertisers must be verified, and their narrowest targeting capabilities are age, gender and ZIP codes.
JAN 11, 2021
YouTube is a significant influence on this figure—without YouTube, the share of CTV ad spending transacted programmatically this year would be less than 50%. CTV advertising is almost exclusively video—and looking at only the programmatic video market, CTV spending surpassed that on desktops/laptops last year. In 2021, almost one in five programmatic video dollars will go to ads on CTV devices.
SEP 9, 2020
Google Play Music is set to shut down later this year, and its parent company is working to make it easy for users to transfer their accounts to YouTube Music (another music-specific app), which offers integration with consumers’ YouTube accounts.
JAN 30, 2020
CPMs and CPCs are pricey—probably the highest of all social networks. Everyone, even those at LinkedIn, agrees on this. However, most who spoke with us for this report admitted that the cost was worth it for the rich, privacy-compliant data on professional users. Campaign Manager. Advertisers use LinkedIn’s self-service dashboard, Campaign Manager, to manage their ads.
APR 23, 2020
Social media advertising will remain vulnerable in Q2 and possibly longer. CPMs will stay low, spending cuts will persist, and ad creative will be tricky to get right.