MAY 4, 2020
When US advertisers pulled back spending dramatically in March, one of the earliest noticeable effects on the display ad market was falling CPMs. At the same time as marketers were lowering their demand for ads—either to take spending cuts as savings or merely pause and rework their messaging—consumers were spending more time on social and traditional media properties, increasing the supply of impressions. A decline in prices was the natural outcome.
Performance Metrics |
MAY 5, 2020
MAY 28, 2020
In April, Digiday reported that YouTube publishers’ CPMs were down by more than 20% compared with earlier in the year. Subscriptions. With unemployment soaring and people’s disposable income down, there was a significant amount of cord-cutting this spring.
AUG 5, 2019
The short-form video app TikTok has become immensely popular among a new generation of video creators and their fans, leading some to believe that it could eventually dethrone YouTube as the preeminent platform for up-and-coming video creators.
NOV 20, 2020
YouTube viewing is shifting to connected TV (CTV) screens, a behavioral change that could help make YouTube a powerful alternative for TV advertisers moving dollars to digital video.
JUN 11, 2019
Take YouTube, for example. Though most of its video is watched on mobile, there is indication that the site is contributing to rising connected TV inventory. Between Q4 2016 and Q4 2018, the share of YouTube video views that occurred on TV screens in the US increased by about 6 percentage points, according to digital video studio Collab. As supply levels rise, connected TV CPMs should decline.
JUL 16, 2020
YouTube is indicative of the strong growth in in-stream advertising even against the current of a negative ad economy. We expect YouTube’s net mobile ad revenues to increase 16.8% to $1.88 billion. This is just $30 million below our pre-pandemic estimates. The pandemic’s effect on outstream video is more mixed.
MAR 15, 2021
Marketers that want to work with creators can tap into Triller’s Crosshype platform, where influencers can “be bought, with guaranteed views and calculable CPM [cost per thousand],” Lu said. Advertising. In October 2020, Triller announced a partnership with ad tech firm Consumable in which programmatic ads can be inserted between Triller’s videos.
APR 22, 2020
Mobile advertising did slightly better, with a 13.3% revenue drop and 14.8% CPM drop. All indications from industry sources we interviewed is that CPMs continued to fall after the Adomik report, and by early April were down as much as 40%. By mid-April, CPMs began to recover slightly as some advertisers returned with new messaging or raised spending as a result of the low prices.
JUN 18, 2019
According to three anonymous US buy-side sources, CPMs for in-stream ads on connected TV ranged from $19.84 to $28.33 from Q4 2017 to Q4 2018. As supply levels rise, connected TV CPMs should decline. Some experts said they already see a slight drop in pricing. Subscriptions. We estimate that US subscription video services made $18.17 billion in subscription revenues in 2018.
NOV 10, 2020
YouTube allows partners to sell inventory that appears within their own YouTube channels. Generally, YouTube takes a 45% cut of the ad revenues, while the content owners receive 55%.
SEP 19, 2019
But it shared that watch time of YouTube on TV screens exceeds 250 million hours per day. “The TV screen continues to be our fastest-growing surface for YouTube,” said Megan Jordan, managing director of global partner and content solutions at Google. As supply levels rise, connected TV CPMs should decline at the same time.
MAY 18, 2020
It is important to note that the figures in this analysis exclude digital platforms, such as Facebook or YouTube, which are both major drivers of display advertising in Latin America. Brands.
AUG 12, 2020
Note that we do not consider YouTube a social network; we consider it a social media property where the primary activity is viewing videos rather than connecting with other users. Most video advertising on YouTube is in-stream, that is, nonnative. Spotlight on Audio Ads. We categorize digital audio ads as a subset of digital display, including digital radio ads and podcast ads.
FEB 24, 2021
“Even with the pandemic this year, we saw CPMs [costs per thousand] go through the roof. Having fewer political ads will help brands in terms of CPMs and being more cost-effective on social media platforms.”. According to data from digital agency Aisle Rocket cited by AdExchanger, for example, there was a 38% spike in CPMs on Facebook between September 2020 and the week before Election Day.
JAN 11, 2021
YouTube is a significant influence on this figure—without YouTube, the share of CTV ad spending transacted programmatically this year would be less than 50%. CTV advertising is almost exclusively video—and looking at only the programmatic video market, CTV spending surpassed that on desktops/laptops last year. In 2021, almost one in five programmatic video dollars will go to ads on CTV devices.
SEP 9, 2020
Google Play Music is set to shut down later this year, and its parent company is working to make it easy for users to transfer their accounts to YouTube Music (another music-specific app), which offers integration with consumers’ YouTube accounts.
NOV 14, 2019
YouTube. Unlike the premium channels, which are mostly viewed on connected TVs, a slight majority of views (52.7%) on YouTube in Q4 2018 among US YouTube viewers were on mobile devices, according to data from YouTube creator network and design tool Collab.
MAR 18, 2020
YouTube: Google has restricted microtargeting for political advertising across its ad products, including search, YouTube and display ads on partner websites. Political advertisers must be verified, and their narrowest targeting capabilities are age, gender and ZIP codes.
JUL 8, 2019
“We are seeing a steady increase in both the CPM [cost per thousand] and the CPA [cost per acquisition], the post-install action that we're being paid on,” said Mark Ellis, CEO of mobile app marketing and retargeting platform Liftoff. Platforms. The bulk of this surge in spending on app install ads is going to the existing big ad platforms.
JAN 30, 2020
CPMs and CPCs are pricey—probably the highest of all social networks. Everyone, even those at LinkedIn, agrees on this. However, most who spoke with us for this report admitted that the cost was worth it for the rich, privacy-compliant data on professional users. Campaign Manager. Advertisers use LinkedIn’s self-service dashboard, Campaign Manager, to manage their ads.
APR 23, 2020
Social media advertising will remain vulnerable in Q2 and possibly longer. CPMs will stay low, spending cuts will persist, and ad creative will be tricky to get right.
MAY 14, 2020
Programmatic connected TV CPMs dropped 41.6% in the latter half of March vs. the beginning of the month, according to Adomik, a tech firm used by publishers to track ad monetization.
NOV 7, 2019
CPMs are also up by 15%. Most impressions on the DSP occur on Amazon’s owned and operated properties—along with an even greater share of purchases and spending (CPMs are higher on the owned properties due to higher effectiveness and more competition). In Q3, almost three in four purchases made due to Amazon DSP ads were made from ads placed on Amazon-owned properties.
APR 25, 2019
While header bidding adoption and the shift to first-price auctions initially resulted in a boost to CPMs and open market spending, gains have tapered off as buyers and bidding algorithms have made the necessary adjustments. Private Marketplace Spending.