Insider Intelligence spoke with Angelic Vendette, vice president and head of marketing of Alo Yoga and Alo Moves.

The athleisure brand Alo Yoga created an “Alo Sanctuary”' within the Roblox platform, allowing consumers to purchase yoga clothes and accessories for their avatars in the virtual space. Upon entering the Alo Sanctuary, a player receives a free mat and strap and can participate in an Alo Moves yoga or meditation class.

If #TikTokMadeMeBuyIt has taught us anything, it’s that a seemingly random assortment of products, from yoga pants to carpet cleaners to ranch dressing, can quickly go viral and lead to sales. TikTok’s strength in discovery is powered by its algorithm, which surfaces relevant and entertaining content to users on the main, personalized “For You” feed.

The passenger, also @jeenie.weenie, then folded Lenovo’s Yoga 9i laptop and called it a tablet. “It’s small, and it’s handheld,” @jeenie.weenie said in the video. The video has 8.7 million views on TikTok at the time of this writing. Here’s why it worked:.

TikTok’s powerful algorithm and all-around cultural relevance has made it the go-to platform for emerging shopping trends, where everything from yoga pants to a portable carpet cleaner can go viral and lead to big sales.

This trend—in which users post videos of products they discovered on TikTok—is credited with causing products as disparate as yoga pants, carpet cleaners, and ranch dressing to fly off the shelves. Predictions:. In 2022, brands and retailers will ride the coattails of the #TikTokMadeMeBuyIt trend.

Watson: There was a really fun trending moment when people were showing how they use Olaplex hair products to put their hair up in a bun for a treatment while at yoga class, at their desks, or hanging out at home. We hopped on it by getting our professional stylists and our influencer community involved, then amplified those posts via Spark Ads.

TikTok’s powerful algorithm and all-around cultural relevance has made it the go-to platform for emerging shopping trends, where everything from yoga pants to a portable carpet cleaner can go viral and lead to big sales. TikTok also has a track record of turning organic trends into business opportunities—and it has already partnered with agencies to teach brands about how users shop on the platform.

Saks Fifth Avenue: The luxury department store promoted the launch of a new line of fitness apparel from clothing brand Alice + Olivia by hosting a series of yoga classes on Instagram Live.

Our brand is this integration of yoga, fitness, sport and surfing. Prior to our launch, I was noticing that more and more guys were showing up to yoga classes, but they were wearing their old board shorts. Or they'd wear mainstream active gear.

“What we wanted to do was create brand awareness and brand love for Lenovo Yoga laptops and Intel, and we wanted to do that by making sure we gave creators a platform to create something with us. We approached Eliana Ghen, who's the queen of acting challenges, and we wrote a sitcom script together. We connected it to Thanksgiving, in time for the holidays.

She recently relocated from California to Colorado, and enjoys yoga, cooking and spending time with friends and family.

It was created by our personal trainers, and each day we had a different trainer focus on a different exercise, from yoga to weightlifting. We did that five times a week and saw a tremendous impact. It was primarily focused on engaging and retaining our current membership base, but we opened it up to everybody. We reached nearly 1.9 million people and are continuing to do so.

We also had one of our favorite yoga instructors lead a class. Those sort of activities are part of the social platform's power right now. Social has also been a way for us to augment things, like our give-back program. I think with so many people being out of their daily norms and not feeling connected, providing ways for communities to connect is important.

These were events where quality of ingredients and quality of lifestyle was really first and foremost, such as small community yoga events and health and wellness events. Another example which would be an extension of a much larger brand purpose would be Crown Royal and its focus on generosity, in particular, in support of our military.