It already owns Xbox, and clearly sees the advantage in owning the platform where players chat in real time about their Xbox escapades as well. The bigger picture: Microsoft may be attempting to edge out Discord’s rival Clubhouse before the audio-chat app becomes profitable, and to beat other companies in the race to develop their own chat platforms. So far:.

Mobile gaming will continue to have post-pandemic appeal, as gamers can play when traveling or commuting to work, while consoles will sustain relevancy through new PlayStation and Xbox devices that were released at the end of 2020. Desktops and tablets, however, have fewer use cases for gaming in the post-pandemic world. GVC is growing fast.

Most people think of gamers as Xbox-obsessed teenagers, but it turns out that mobile is by far the more popular place to play.

The Wall Street Journal reported that Amazon is looking at selling ads on external streaming systems like Apple TV and Microsoft’s Xbox video game console. Verizon eliminated bundles that grouped together pay TV and internet services under long-term contracts. It now sells TV, internet and phone services as standalone products.

However, the upcoming releases of Sony’s PlayStation 5 and Microsoft’s Xbox Series X, which are both due out in November, should keep digital ad spending around game titles strong through the end of the year. Digital Ad Spending by Device. Digital ad spending in both the media and entertainment industries will skew toward mobile devices this year.

Best Buy benefited from a season of high-demand consumer electronics products like the iPhone and from the release of Xbox Series X and PlayStation 5. Mobile retail apps are a critical touchpoint for holiday ecommerce.

eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in as host of this week's "The Weekly Listen," where he and eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, and junior analyst at Insider Intelligence Blake Droesch discuss the latest updates on the TikTok saga, Quibi's unique predicament, Roku and NBCUniversal's buried hatchet, new game consoles from Sony and Microsoft, the Emmys' declining viewership, and how a home-field advantage influences soccer (or football, if you're European) referees.

Looking at most-asked-for brands, gaming systems were three of the top five for boys 8 to 12: Xbox, Nintendo and PlayStation. However, gaming brands didn’t crack the top five for girls. This points toward a broader gender gap in gaming’s status among kids. Plenty of girls play, to be sure, but gaming is less of a presence among girls in general.

Its Windows products, including Office 365, and its Xbox Adaptive Controller draw upon the company’s cutting-edge tech and accommodate people of all abilities.

Although gaming has yet to take up the subscription model on a large scale, some examples do exist, including Microsoft’s Xbox Game Pass Ultimate, PlayStation Now, Google Stadia, Nvidia’s GeForce Now, and Apple Arcade, as well as season passes, such as “Fortnite” battle passes.

And as we head into the Christmas holiday season, significant new releases from Sony and Microsoft in the gaming space (PlayStation 5 and Xbox Series X, respectively) means advertising spend in this space will also be significant. CPG Digital Ad Spending. Advertisers of consumer packaged goods (CPG) in the UK will spend £2.04 billion ($2.60 billion) on digital ads in 2020, up 6.6% year over year.

According to a September 2020 CivicScience poll of US consumers ages 13 and older, 10% of responses indicated they were somewhat or very likely to buy the new PlayStation, and 9% were somewhat or very likely to buy the new Xbox for themselves or as a gift this holiday season. The toys and hobbies category will also experience a demand surge this year.

The number of digital console gamers (on platforms such as Xbox or PlayStation, both of which have new versions coming out this fall) will grow by 5.6%, up from 3.4% growth in 2019. Desktop/laptop gaming is also growing, and the number of users will be up 3.6% this year, the biggest increase for this category since 2016 (see next section for more details).

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss TikTok's chances of not getting banned, Spotify video podcasts, Pandora's interactive voice ads, HBO Max sign-ups so far, TV ads in console games, why American farmhouses are typically painted red and more.

Xbox has its own store. A lot of the media companies have their own store,” said Amy King, vice president product marketing at Pixalate. “There is no standardization. There's no universal directory of what all of those apps should be called. So if you decide to make up fake apps and call them something very similar, it makes it very difficult to tell if that's invalid or fraudulent.".

eMarketer junior forecasting analyst Nazmul Islam and principal analyst Victoria Petrock discuss how Americans are using smart speakers today and how that will morph into ambient computing in the future. They also talk about the rise of spam calls, how Americans travel for the holidays and the cloud gaming wars.