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  • Report
     | 
    MAY 18, 2022

    The FIFA World Cup, which takes place this year from November 21 to December 18, will draw millions of viewers to linear TV and streaming services. Advertisers will compete to capture that attention. Brazil Will Dominate the Regional Ad Market. Despite its devalued currency, Brazil will still account for more than 2 in 5 ad dollars spent in Latin America.

  • Article
     | 
    JUN 9, 2022

    Historically, sporting events such as soccer’s World Cup and national and regional league soccer, for example, boosted time spent with TV. As more sporting events are streamed and streaming services acquire distribution rights for these leagues, time spent with TV will shift even further to digital video.

  • Report
     | 
    MAY 18, 2022

    TV campaigns tied to National Hockey League games, the Olympics, and the FIFA men’s soccer World Cup have been a go-to tactic among brands for years. Radio will capture C$1.18 billion ($927.9 million) of ad spending this year.

  • Article
     | 
    FEB 2, 2022

    “And, it shows no sign of slowing down—expect to see the same concerns at events ranging from this year’s FIFA World Cup in Qatar to Formula One races in the Middle East.”.

  • Report
     | 
    MAY 18, 2022

    TV ad spending will grow 4.1% in 2022, in part because the cost of reaching TV viewers has risen, but also because 2022 will feature a World Cup, midterm US elections, and the Winter Olympics. We project that TV ad spending, per TV viewer, will rise 6.2% in 2022, to $354.64. We predict that advertisers will spend more money on desktop/laptop than they will on linear TV by 2023.

  • Article
     | 
    JAN 14, 2022

    NBCUniversal will unveil the brand close to the 2022 FIFA World Cup, which it has exclusive rights to stream in Spanish. Amazon has similarly bet on sports streaming to attract subscribers at home and abroad, streaming Thursday Night Football games in the US and live cricket in India. Several of the few Tplus originals announced thus far also target English- and Spanish-speaking audiences.

  • Report
     | 
    MAR 18, 2021

    Not only do the most-watched ones, such as the Olympics, FIFA World Cup, and Tour de France, put stress on networks, but they often have poor in-venue service for fans who attend them live. Fortunately, 5G’s higher capacity and ability to support exponentially more mobile connections will eliminate both frustrations.

  • Report
     | 
    JUL 27, 2020

    In fact, last year, he didn’t even qualify for the Fortnite World Cup, the game’s premier tournament. “People don't watch him because he's the best at Fortnite, but because he’s the most entertaining,” said Claire Nellessen, senior art director at Wunderman Thompson Seattle, which has worked with brands in the Fortnite space.

  • Report
     | 
    JUN 10, 2022

    Meta’s VR game Horizon Worlds, which launched in December 2021, is also modeled after Roblox’s sandbox style, where anyone can build their own self-contained worlds within the game. It’s already picked up brand interest: Wendy’s launched its Wendyverse campaign within Horizon Worlds in April 2022. Brand Sponsorships for Real and In-Game Perks.

  • Report
     | 
    AUG 26, 2020

    February 2020: Facebook acquired Scape Technologies, a UK AR startup that does digital 3D mapping of the physical world. The goal is to create technology that can accurately locate someone within the world and deliver an AR experience tied to their location.

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