On today's episode, we discuss how the omicron variant might change consumer behavior, the significance of Tide refusing to air a Super Bowl 2022 commercial, the real threat of churn, what people click on, how Americans share information with brands, how to solve working from home annoyances, what it's like in the coldest place on Earth, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Peter Vahle.

On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

This comes as users move away from internet devices associated with working from home, like laptops and tablets, and toward entertainment ones, like smartphones and smart TVs. Dive deeper:. The increase in US time spent with media is driven by the "other" connected devices category. This refers to devices like smart TVs, game consoles, and internet-connected devices.

LinkedIn had a very strong 2020, during which its total ad revenues grew 31.3%, driven by its Marketing Solutions as B2Bs focused on targeting audiences working from home.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, vice president of research Jennifer Pearson and vice president of content studio at Insider Intelligence Paul Verna discuss the good, the bad and the ugly of working from home, Instagram for news, "Starbucks Pickup," YouTube's "Direct Response" ads, Spotify's interactive ads, the truth about shooting stars and more.

Among US employees who are currently working and/or working from home, nearly nine in 10 believe that companies will now be working more virtually.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss what it might be like to work from home forever, Hulu's new transactional ads, Google paying select publishers, America's diversity, switching brand loyalty, YouTube's short videos, an eerie fact about corn and more.

eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn't use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social media attention? They then talk about Spotify Kids, faster same-day delivery and Sling TV losing customers.

What it means for employers on the hook for health benefit costs: Employers have already experienced an uptick of chronic pain concerns from employees practicing poor posture while working from home. If this is not addressed, these pain-related costs will only worsen this year.

Roughly a third of US parents said working from home, while taking care of their kids at the same time, has been one of the biggest ordeals they’ve had to deal with during the pandemic.

eMarketer principal analyst Mark Dolliver and junior analyst Blake Droesch discuss whether people will have an appetite for the upcoming video streaming services, the future of online grocers, if the pandemic has eased the techlash, examples of companies building goodwill, whether it's OK to always wear pajamas when working from home, and more.

Digital ad spending across several industries in the UK has been up-and-down the past two years. There will be across-the-board growth this year, but at uneven rates, ranging from 33.0% for travel to 7.8% for automotive.

Employees working from home want more than just an extra monitor

US click-and-collect sales will maintain strong momentum over the near term, but the fulfillment method is no longer meaningfully stealing dollar volume share from delivery or from in-store purchasing.

Rapidly shifting customer expectations, disruption from new entrants, and new risks and coverage needs threaten to turn the property and casualty (P&C) insurance industry on its head. But insurers that digitally transform can come out on top.

The number of smart buildings worldwide is projected to climb from 45 million this year to 115 million in 2026, an increase of more than 150%, as demand grows for secure, energy-efficient developments.