On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

LinkedIn had a very strong 2020, during which its total ad revenues grew 31.3%, driven by its Marketing Solutions as B2Bs focused on targeting audiences working from home.

Employees working from home want more than just an extra monitor

If the pandemic was a make-or-break event for many industries, the tech industry fell firmly in the "make" category, as employees and students purchased computers and other devices to make working from home possible. Most companies in the industry grew their revenues in 2020, led by Adobe, Oracle, Citrix Systems, and Salesforce.

This comes after mobile’s slight loss of share last year, when B2Bs focused on nonmobile ads to target audiences working from home and spent $5.16 billion on those placements. More like this:. Report: US B2B Advertising Forecast 2021. Article: US B2B display ad spending share is poised to blast past search ads. Article: US B2B digital ad spend grows, becoming central part of B2B go-to-market strategy.

Plus, there’s likely high demand for posture improvement tech from consumers working from home:. Doctors are seeing an increase in complaints of neck and lower back pain, dubbed ”‘pandemic posture," over the past 1.5 years as patients sit for extended periods of time with increased WFH schedules. Why it could backfire: Some regulatory barriers may prevent AirPods from taking off.

The news: Working from home during the pandemic shifted energy use, but it did not reduce it significantly, per Protocol. More on this: A white paper by Steve Cicala, associate professor of economics at Tufts University, studied the energy impact of one-third of the US workforce working from home in 2020, as well as the ramifications of the impending mass return to offices.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, vice president of research Jennifer Pearson and vice president of content studio at Insider Intelligence Paul Verna discuss the good, the bad and the ugly of working from home, Instagram for news, "Starbucks Pickup," YouTube's "Direct Response" ads, Spotify's interactive ads, the truth about shooting stars and more.

Digital ad spending across several industries in the UK has been up-and-down the past two years. There will be across-the-board growth this year, but at uneven rates, ranging from 33.0% for travel to 7.8% for automotive.

Among US employees who are currently working and/or working from home, nearly nine in 10 believe that companies will now be working more virtually.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss what it might be like to work from home forever, Hulu's new transactional ads, Google paying select publishers, America's diversity, switching brand loyalty, YouTube's short videos, an eerie fact about corn and more.

eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn't use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social media attention? They then talk about Spotify Kids, faster same-day delivery and Sling TV losing customers.

On today's episode, we discuss what "going back to the office" may actually mean, the dawn of “tiered-access journalism,” video safe havens for brands, possible surges in travel plans, Facebook's new video speed dating app called Sparked, why the Rubik's Cube was invented, and more. Tune in to listen to the discussion with eMarketer principal analysts Jillian Ryan and Jeremy Goldman, and analyst at Insider Intelligence Blake Droesch.

Roughly a third of US parents said working from home, while taking care of their kids at the same time, has been one of the biggest ordeals they’ve had to deal with during the pandemic.

eMarketer principal analyst Mark Dolliver and junior analyst Blake Droesch discuss whether people will have an appetite for the upcoming video streaming services, the future of online grocers, if the pandemic has eased the techlash, examples of companies building goodwill, whether it's OK to always wear pajamas when working from home, and more.

Internet outages of this magnitude are expected to continue with more users working from home and consuming more bandwidth. The proliferation of streaming services, online gaming platforms, IoT devices, and online services are also taking their toll on an internet infrastructure that simply can’t scale fast enough.