Context: In 2018, the EU’s General Data Protection Regulation will shake up digital advertising. Less prominently, ecommerce harmonization will proceed across the region, while consumer expectations will fuel wider use of on-demand services and voice assistants.

Context: Dont know

Context: Groceries eg food and drink; Household products eg cleaning supplies; Fashion and footwear including accessories; Health and beauty products eg cosmetics; Electronics or high tech eg laptops smartphones washing machines; Furniture eg sofa wardrobes; Automotive eg car motorbikes; Other; Dont know

Context: Satellite TV; Digital cable TV; IPTV; DTT; Analog cable TV

Context: Digital ad spending; change; of total media ad spending

Context: UK; Ireland; Norway; Denmark; Netherlands; Sweden; Finland; Germany; France; Spain; Italy; Switzerland; Austria

Context: Store associates use in store tablets to search for products and sizes; Have tried; Would be interested in trying; Have not tried and no interest in trying; In store tablets to search for products and sizes that I can use myself; Smart mirrors in dressing rooms eg I can try on different sizes and colors from the mirror; Store associates use in store tablet to find products recommended for me based on search and purchase history; Virtual augmented reality; D printed products; Drone delivery

Context: Chat window for assistance; Have tried; Would be interested in trying; Have not tried and no interest in trying; Fingerprint recognition options for signing into my account; Voice recognition options for signing into my account; Facial recognition options for signing into my account

Context: Browse; Purchase; At least once per month; Multiple times per month; Multiple times per week; Desktop; Laptop; Smartphone; Tablet

Context: Shipping was too expensive; Couldnt find what I was looking for; Price concerns eg found a better deal more expensive than expected; Was just browsing and didnt intend to make a purchase; There wasnt enough information about the product to determine if it was right for me; Found a product that better suited my needs elsewhere; Was looking for store or brand information and didnt intend to make a purchase; The site showed me irrelevant products services; Checkout took too long; The digital content eg videos images text wasnt personalized to me

Context: Where possible I try to limit the amount of personal information data I put online share with companies; Have boycotted would boycott a company that repeatedly showed they have no regard for protecting customer data; If a company loses my personal data information I feel inclined to blame them above anyone else even the hacker; Find it creepy that tracking technologies eg wearables Fitbits collect and store data on my every move; People are so used to giving away our personal information data that reversing that trend will be almost impossible; Feel like I have no choice but to hand over personal data in return for products services from companies; Have felt coerced into sharing personal data with companies that is not relevant to the product service I am purchasing; Companies having more of their customer data than before means that they offer better and more personalized products services; Would provide my personal information data to companies for improved customer experience services; Feel quite defeated and just go along with sharing my data now

Context: Full visibility; Same day delivery; Next day delivery; Delivery hour notification; Returns; Delivery slot selection; Rescheduling; Returns processing; Customer brand integrity; Delivery slot notification; Rerouting; White glove; Installation; Packaging removal; End customer feedback; Recycling of old products; Other

Context: Next day delivery; Full visibility; Same day delivery; Returns; Rescheduling; Delivery slot selection; Delivery hour notification; Delivery slot notification; Returns processing; End customer feedback; Rerouting; Customer brand integrity; Packaging removal; Installation; White glove; Recycling of old products; Other

Context: Anyone involved with digital marketing faces big challenges in 2018, as several major developments loom. New EU rules will restrict data gathering and handling, while ecommerce harmonization will impose new standards for retail and delivery across the region.

Context: Users; Physical stores; Today; Websites apps; Virtual assistants; years from now; Non users

Context: Understand diction and accent; Provide relevant recommendations; Hold a sensible conversation; Personalize the experience; Contribute more to a conversation eg volunteer with additional relevant information; Anticipate my needs

Context: Faster; More convenient; Provides greater choice; Better able to understand concerns; Provides better quality customer service; Helps automate routine shopping tasks; Helps avoid interacting with a sales service representative; Seems like a smarter way to shop; Feels as real as speaking to a human being

Context: Seeking informationnews weather recipes appointments relationship advice offers; Playing music or streaming videos; Accessing customer service support for a brand; Bought products groceries home care clothes; Ordered a meal; Controlling smart home devices; Booked an Uber or any taxi service; Made a payment sent money

Context: Use virtual assistant; Devices used; Smartphone eg Siri Cortana Google Assistant; Smart speaker eg Amazon Echo Google Home that I own; Screen based device not phones eg Amazon Echo Show Amazon Fire; Smart speaker that I do not own; Other

Context: Ordering meals; Electronics; Clothing; Groceries food and beverages; Personal care; Banking eg sending money to people paying credit card bills; Banking sending money to people paying credit card bills; Home furnishings and household care

Context: of total Christmas retail ecommerce sales; change; US; €; Germany; UK; France; Netherlands; Canada; Italy; Spain; Belgium

Context: Retail ecommerce sales; change; of total retail sales

Context: Retail mcommerce sales; change; of retail ecommerce sales

Context: Spain; Italy; Netherlands; UK; France; Germany

Context: France; Had a parcel package or digital purchase delivered to a parcel locker; Used a click and collect service; Italy; Germany; Spain; UK

Context: Facebook; Pinterest; LinkedIn; Twitter; Instagram; Google; Snapchat; France; Germany; Italy; Spain; UK; US

Context: UK; France; Germany; Italy; Spain; Sweden; Live TV films on free to access channels; Video from dedicated video sharing sites eg YouTube Dailymotion Twitch; Catch up or on demand TV films from free to access broadcaster services; Video uploaded or hosted on social media platforms; Recorded TV films; Live TV films on paid channels including subscription channels and pay per view; TV films on subscription video on demand VOD services; TV films using VOD services through a pay TV provider; Downloaded video rented or paid

Context: Facebook; Instagram; Snapchat; Google; Twitter; LinkedIn; Pinterest; France; Germany; Italy; Spain; UK; US

Context: of total; CAGR; Slate tablet; Traditional notebook; Traditional desktop; Ultraslim notebook; Detachable tablet; Convertible notebook; All in one desktop; Total