Focusing on a small target audience to drive traffic to their websites allows marketers to keep cost per click low. But search ads are losing their dominance as investment in display ads is on the rise on platforms like LinkedIn, Facebook, Twitter, CTV, and audio increases.
The etailer’s strong global presence could substantially boost crypto payment acceptance globally and help trigger more traffic and sales on its website. Crypto acceptance can also be embedded into Amazon Pay, Amazon’s buy button that's open to third-party merchants—making the solution even more attractive. The etailer might also consider developing its own cryptocurrency.
He added that brands can also grow their SMS list on off-website channels, including email campaigns, direct mail, in-store, and from popular social channels like Instagram, “but your websitetraffic will always be your most qualified audience and your largest source of new subscribers.”.