On today's episode, we discuss what brand-new forecasts the forecasting team cooked up in Q1, including time spent with TikTok and some direct-to-consumer (D2C) numbers. We then talk about say-through rates for voice ads, the battle between host-read and preproduced ads, and how knowledge workers will soon use a virtual assistant every day. Tune in to the discussion with eMarketer senior director of forecasting Shelleen Shum, directors of forecasting Oscar Orozco and Cindy Liu, and forecasting analyst at Insider Intelligence Peter Vahle.
These numbers do not include voice-to-text functionality (such as dictating text messages or speaking search terms into a mobile web browser using the microphone icon on a text keyboard), which would further boost the number of voice users. Smart Speakers Make Themselves at Home.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring SteelHouse's Alexa Tierney, director of customer success, for this Tech-Talk Webinar. She explored why advertisers are shifting budgets and reprioritizing CTV’s strategic role.