SEP 16, 2021
On today's episode, we discuss what this new Amazon TV is all about, how soon we can expect TV commerce, whether we'll see voice-enabled ads, and what the content play might be. We then talk about Peloton launching its own apparel brand, why lululemon is crushing expectations, and Amazon's cashierless technology coming to Whole Foods. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
FEB 1, 2021
JAN 15, 2021
Voice Payments. More US consumers owned smart speakers in 2020, presenting an opportunity for increased voice-based shopping. Smart speaker ownership is on the rise in the US, with the market led by Amazon, Apple, and Google.
NOV 16, 2020
However, in one slightly brighter spot for voice commerce, 17% of smart speaker owners ages 18 to 34 had made a smart speaker purchase, and 15% had used their device to reorder products they’d bought previously. This suggests that voice might be more promising in this age group for recurring purchases like dog food, toothpaste, and laundry detergent. What This Means for Marketers.
SEP 29, 2020
While Echo devices may have entered the mainstream, voice commerce uptake has been considerably slower. We estimate that there were 30.7 million smart speaker shoppers, representing 35.2% of smart speaker users in the US. But more importantly, most of those who dabble in voice shopping only do so on the margins.
SEP 30, 2019
eMarketer executive editor Rimma Kats and principal analyst Andrew Lipsman explain how grocery stores will evolve, how many people could replace in-store shopping with voice commerce, a partnership between Alphabet’s drone arm Wing, FedEx and Walgreens and more.
MAY 17, 2019
Technology has significantly changed the path to purchase. With massive improvements in mobile ordering, same-day delivery and voice technology, the traditional retail experience is viewed as inconvenient, thus no longer satisfying. Rightpoint shares four key takeaways to help companies develop a fluid commerce strategy that uses digital and physical channel interactions.
SEP 9, 2021
Neither Amazon nor Google offer paid voice search ads in their assistants yet (both query and answer in voice), but they may do so in the future. The ultimate goal is to turn voice into a gateway for commerce.
MAR 16, 2021
“As more commerce-related features are added, such as shoppable posts or livestreaming commerce, the combination of short-form storytelling with the ability to convert on the spot [can be powerful],” Petersen of Weber Shandwick said. How Walmart Sourced Creator Partners for Its Shopping Livestream.
MAY 21, 2020
MAR 8, 2021
There’s a visible pattern in the survey: CFOs plan to increase their investments substantially across the board, with some of the biggest increases in mobile commerce, physical stores, and voice commerce. These changes are not surprising, especially in physical retail. The channel has seen—and will continue seeing—long-term shifts.
MAR 4, 2020
JAN 9, 2020
What's next for the voice interface and medium? WHAT’S IN THIS REPORT? In this report, Insider Intelligence examines the fast-evolving smart speaker market. First, we provide a glimpse into smart speaker adoption in the US, both overall and by particular demographics.
JUL 15, 2019
In August 2018, Social Lens Research found that three-quarters of voice-command users conducted voice activities at home, followed by 60% who did so in their car and 55% who did so while walking around. As expected, the majority of smart speaker use takes place in the home because these devices are primarily designed to be stationary.
JAN 25, 2021
NOV 1, 2019
Outside of resource challenges, a chatbot or voice interface without a focused set of skills will inflate user expectations and ultimately let down your customers.
JAN 29, 2020
APR 8, 2020
NOV 18, 2020
Though several of the largest smart speaker developers—including Amazon, Google, and Apple—and other retailers hope to entice more shopping and buying via voice, consumers are not nearly as enthusiastic. As a result, we have downgraded our forecasts for smart speaker shoppers and buyers from previous years.
AUG 22, 2019
According to an August 2019 survey conducted by Bizrate Insights, social commerce ranked among the most-used emerging ecommerce behaviors by US consumers, far more so than visual search, augmented or virtual reality (AR/VR) and voice commerce via smart speakers. More than one-third of US consumers said they had purchased products through social media.
JAN 7, 2020
More than eight in 10 consumers search for information online, and most of them conduct this activity on mobile devices as well as PCs. Many also now use even newer channels like visual and voice.
AUG 5, 2021
Drive business growth with VTEX Commerce Platform. We help companies in retail, manufacturing, wholesale, groceries, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Check out how Motorola, Stanley Black & Decker, L'Oréal and other brands are growing with us.
MAY 1, 2019
How mobile commerce and voice commerce are growing in importance in the retail landscape. How rising D2C brands are transforming traditional retail practices. What emerging technologies are beginning to gain real traction with consumers. Plus! Warrick Godfrey, vice president of industry solutions at Braze, joins the conversation. PRESENTERS.
MAY 17, 2021
On today's episode, we discuss how Spotify did in Q1, what to make of its new subscriptions for podcasts, and how we expect audio consumption habits to change this year. We then talk about why people still listen to the radio and best practices for voice ads. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.
DEC 2, 2019