OCT 13, 2020
We previously expected there to be 80.5 million US pay TV households this year. We updated our forecast in August, and we now believe that figure will decline by 7.5% to 77.6 million. Our pay TV figures exclude virtual multichannel video programming distributors (vMVPDs), which deliver live TV over the internet.
NOV 13, 2020
Nearly a third (31.6%) of US homes now access TV by means other than exclusive MVPD subscriptions with cable or satellite operators, including virtual MVPDs (vMVPDs), which now represent 7.8% of all households, per Nielsen. This diversity in TV access modes should be mirrored in the composition of homes included in measurement data sets to accurately depict viewership.
DEC 1, 2020
Business Insider Intelligence senior research analyst Audrey Schomer, eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom, and vice president of content studio at Insider Intelligence Paul Verna discuss TV: How are sports audiences changing, and how does that affect pay TV? They then talk about T-Mobile's new skinny TV bundle, Roku's Q3 earnings, and live TV streaming prices.