When unexpected market trends put more focus on health and wellness, The Vitamin Shoppe placed their customers center stage. Watch Industry Voices: Spotlight on CPG with Nadina Guglielmetti, marketing executive at The Vitamin Shoppe, to hear how precise investments in the customer journey can lead to big payoffs—in awareness, engagement, and credibility.

The Vitamin Shoppe’s Nadina Guglielmetti. Episodes from our Spotlight on Financial Services series:. Visa’s Frederique Covington Corbett. TD Bank's Lee Lai. Toggle, a Farmers’ Insurance Company's Josh LaRoche. Episodes from our Spotlight on Holiday Preparedness series:. Boston Red Sox's Adam Grossman. Norwegian Cruise Line’s Isis Ruiz. Banana Republic’s Jen Mullen. Guitar Center’s Jeannine D’Addario.

The Vitamin Shoppe’s Nadina Guglielmetti. Episodes from our Spotlight on Financial Services series:. Visa’s Frederique Covington Corbett. TD Bank's Lee Lai. Toggle, a Farmers’ Insurance Company's Josh LaRoche. Episodes from our Spotlight on Holiday Preparedness series:. Boston Red Sox's Adam Grossman. Norwegian Cruise Line’s Isis Ruiz. Banana Republic’s Jen Mullen. Guitar Center’s Jeannine D’Addario.

The Vitamin Shoppe’s Nadina Guglielmetti. Episodes from our Spotlight on Holiday Preparedness series:. Boston Red Sox's Adam Grossman. Norwegian Cruise Line’s Isis Ruiz. Banana Republic’s Jen Mullen. Guitar Center’s Jeannine D’Addario. Episodes from our Spotlight on Travel series:. Las Vegas Convention and Visitor Authority’s Kate Wik. Hilton’s Amy Martin-Ziegenfuss.

The Vitamin Shoppe’s Nadina Guglielmetti. Episodes from our Spotlight on Holiday Preparedness series:. Boston Red Sox's Adam Grossman. Norwegian Cruise Line’s Isis Ruiz. Banana Republic’s Jen Mullen. Guitar Center’s Jeannine D’Addario. Episodes from our Spotlight on Travel series:. Las Vegas Convention and Visitor Authority’s Kate Wik. Hilton’s Amy Martin-Ziegenfuss.

The Vitamin Shoppe’s Nadina Guglielmetti. Episodes from our Spotlight on Financial Services series:. Visa’s Frederique Covington Corbett. TD Bank's Lee Lai. Toggle, a Farmers’ Insurance Company's Josh LaRoche. Episodes from our Spotlight on Holiday Preparedness series:. Boston Red Sox's Adam Grossman. Norwegian Cruise Line’s Isis Ruiz. Banana Republic’s Jen Mullen. Guitar Center’s Jeannine D’Addario.

The Vitamin Shoppe’s Nadina Guglielmetti. Episodes from our Spotlight on Financial Services series:. M&T Bank’s Francesco Lagutaine. Visa’s Frederique Covington Corbett. TD Bank's Lee Lai. Toggle, a Farmers’ Insurance Company's Josh LaRoche. Episodes from our Spotlight on Holiday Preparedness series:. Boston Red Sox's Adam Grossman. Norwegian Cruise Line’s Isis Ruiz. Banana Republic’s Jen Mullen.

The Vitamin Shoppe’s Nadina Guglielmetti. Episodes from our Spotlight on D2C series:. SmileDirectClub’s John Sheldon. Clorox’s Jackson Jeyanayagam. Episodes from our Spotlight on Financial Services series:. M&T Bank’s Francesco Lagutaine. Visa’s Frederique Covington Corbett. TD Bank's Lee Lai. Toggle, a Farmers’ Insurance Company's Josh LaRoche.

This could entice them to explore other healthcare offerings on the site, such as vitamins, supplements, and over-the-counter drugs. When it comes to looking for prescription drug information, the internet is a popular resource.

This could entice them to explore other healthcare offerings on the site, such as vitamins, supplements, and over-the-counter drugs. When it comes to looking for prescription drug information, the internet is a popular resource.

Supply chain dynamics, like mineral shortages and factory labor scarcity, as well as geopolitical issues are the main drivers of the shortage. As a result, many US automakers have announced significant rollbacks in production. While a full recovery is anticipated, the shortage is expected to remain over the next year.

One of the key brick-and-mortar providers of health supplements, GNC also recently announced a bankruptcy filing and plans to shutter 1,200 stores, as the pandemic accelerated the decline that Amazon’s encroachment began years ago. Apparel and Accessories.

Influencers have already drawn media criticism for attempting to profit from it, even going so far as to promote potentially toxic vitamins in the guise of preventative supplements. Influencer Marquis Clarke said brands seemed nervous about collaborating with influencers at the beginning of the pandemic, but business has picked up again as brands plan for the months ahead.

Throughout the pandemic, influencers have drawn plenty of criticism from consumers and the media alike for seemingly attempting to profit from the pandemic, with some going even so far as claiming that their health routines could fight off the virus or certain vitamins could prevent infection.