Spurred by changes in mobile advertising, developers will integrate more commerce features into apps in 2022. They’ll add more AR, visual search capabilities, QR codes, and carbon footprint metrics to attract and keep users.

The future of Google Search is going to be visual: The updates will make it increasingly difficult for competitors to make inroads.

An October 2020 Harvard Business Review article cited Shopify research that found a 94% bump in conversion rates among products with AR content. 5G Will Accelerate Adoption of AR and Visual Search. The current surge in product visualization is occurring on 4G connections, but 5G will only improve visual search and mobile AR.

The research also found that AR users’ interest in other experiences—including social media, retail assistance, and visual search—has grown since 2018 as more content has become available.

More than eight in 10 consumers search for information online, and most of them conduct this activity on mobile devices as well as PCs. Many also now use even newer channels like visual and voice.

We expect friction in mobile buying to continue to go down as a result of more seamless mobile payments and better product visualization through video, augmented reality and visual search. Sixty-two percent of respondents to a February 2021 survey by Bizrate and Insider Intelligence said they had used visual search or are at least somewhat interested in it.

This segment may overlap with the growing attention on the metaverse, but some applications of AR, VR, or visual search will remain relatively siloed within specific use cases. CES highlighted some technology that could change shopping. LG presented its concept transparent OLED screen.

Article: The future of Google Search is visual.

There’s a lot of enthusiasm around retail and tech, particularly visual search. While not mainstream yet, more than half of US internet users said they were most excited about using the technology as part of their shopping experience, according to a survey conducted by ViSenze.

Screenshop in Scan: At its annual partner summit in May, Snap announced it had added Screenshop to Scan, its visual search feature. That will help create more accurate visualizations of clothing while shopping in the app. AR try-on: Snapchat has introduced a slew of upgrades to its AR try-on feature, including:. Wrist-tracking technology for watch and jewelry brands.

Meanwhile, before Pinterest can get users to shop via its new livestreaming or visual search tools, it needs to get them to actually use those new features in the first place. Why it matters: Social commerce is still an emerging trend in US shopping behavior, making up just 4.0% of all US retail ecommerce sales, and conversion remains elusive.