Spurred by changes in mobile advertising, developers will integrate more commerce features into apps in 2022. They’ll add more AR, visual search capabilities, QR codes, and carbon footprint metrics to attract and keep users.

Computer vision applications, like visual search and augmented reality. Mobile apps and sustainability. Plus! Clint Kaiser, head of strategic and analytic services at Oracle Consulting, joins the conversation. Presenters:. Yory Wurmser is a principal analyst at Insider Intelligence.

An October 2020 Harvard Business Review article cited Shopify research that found a 94% bump in conversion rates among products with AR content. 5G Will Accelerate Adoption of AR and Visual Search. The current surge in product visualization is occurring on 4G connections, but 5G will only improve visual search and mobile AR.

On Google’s end, that meant pushing into social commerce with features like livestream shopping on YouTube, as well as improving its Google Shopping product with visual search integration and better filtering options.

The future of Google Search is going to be visual: The updates will make it increasingly difficult for competitors to make inroads.

This year’s highly anticipated Google I/O developer’s conference kicked off yesterday and all eyes were on the announcement of the new Pixel 6a, Pixel Watch, and Android 13, which were all covered along with updates to various Google Search, Maps, and Translate services.

Visual search—enabling shoppers to use an image of an item to find matching products—was the second-most sought-after feature in this category. Next was the ability to visit a virtual version of a store.

There’s a lot of enthusiasm around retail and tech, particularly visual search. While not mainstream yet, more than half of US internet users said they were most excited about using the technology as part of their shopping experience, according to a survey conducted by ViSenze.

In April 2021, it released Scan in the UK, an AR feature that functions like a visual search engine and has since been updated to register more objects. It also includes shopping features that make it easy to browse for clothes in the app. Snapchat won’t make significant gains outside the teen demographic. In 2022, 91.8% of internet users in the 18 to 24 age category will be Snapchat users.

Screenshop in Scan: At its annual partner summit in May, Snap announced it had added Screenshop to Scan, its visual search feature. That will help create more accurate visualizations of clothing while shopping in the app. AR try-on: Snapchat has introduced a slew of upgrades to its AR try-on feature, including:. Wrist-tracking technology for watch and jewelry brands.

The research also found that AR users’ interest in other experiences—including social media, retail assistance, and visual search—has grown since 2018 as more content has become available.