Here’s what the data suggests regarding a return to in-person events: many business travelers are cautiously weighing travel opportunities versus the often mixed bag that is virtual events.

Clubhouse has buzz, but social audio isn’t as simple as it looks. The most promising marketing use cases are for thought leadership, virtual events, and influencer marketing.

Virtual events became mainstream because of the pandemic. But for long-term success, event organizers and sponsors need a new virtual event playbook with best practices across the event life cycle. Read this report for the checklist.

On today's episode, we discuss how LinkedIn is evolving, how successful its creator initiative can be, whether its upcoming social audio platform can compete with Clubhouse, and how user growth and ad revenues are performing. We then talk about whether we can expect nearly all events this year to be virtual, making B2B events more appealing, and how robots can make our lives easier in the office. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.

On today's episode, we discuss in-person events in 2021, how to put on an engaging hybrid conference, and how to consider making money from virtual events. We then talk about Twitch's "Brand Safety Score," new ads envisioning post-pandemic life, and TV makers leaving no ad spot unturned. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.

It’s now easier to reach a considerably wider audience thanks to virtual events. But to garner a strong ROI, event sponsors need to be proactive in generating leads and solid data.

Prediction No. 6: Virtual Event Shortcomings Will Drive Marketers to Accelerate Event Transformation. What it means for marketers: Hard lessons have been learned, best practices have been established, and there is much transformation and opportunity ahead for marketers sticking with virtual events.

A common misconception by first-time virtual event organizers is that digital is easier to execute than in-person. But the reality is virtual is just a different beast.

Longtime executive Wei Gao, responsible for much of the company’s grocery initiatives and a former technical advisor to Bezos, left to become virtual event provider Hopin’s COO. She had been only the second woman to hold a role as Bezos’ “shadow" advisor. Amazon faced a turnover rate of 12.9% at the vice president level and above, per a 15-month analysis by Insider that concluded in April.

What Will Virtual Events Look Like Beyond the Pandemic? Many virtual events will not carry over into the post-pandemic world as they currently exist. But the pandemic has accelerated the creation and adoption of various features that virtual events can offer, some of which are likely to be integrated into more traditional live events once they resume.

In this Meet the Analyst Webinar, Jillian Ryan, eMarketer principal analyst at Insider Intelligence, discussed what event organizers and sponsors have learned, and essential tips to keep up with this transforming space.

Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now!

As the spread of coronavirus forced event cancellations worldwide, the experiential marketing industry has had to adapt to a new culture of remote work and social distancing. Companies like MAG Experience, a New York-based experiential marketing agency, acknowledge the tough road ahead but see an opportunity to bolster their virtual events and innovate new offerings for clients.

Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now!

On today's episode, we discuss whether Amazon's new home robot could be the "fourth screen," the significance of the creator economy, online shopping's ceiling, how much people notice social media ads, YouTube's upcoming Holiday Stream and Shop event, the real meaning of freedom at work, an explanation of who you’ve been dreaming about, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and senior analysts at Insider Intelligence Audrey Schomer and Ross Benes.

Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now!

Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now!

Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now!