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| APR 1, 2022
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| MAR 30, 2022
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| FEB 14, 2022
On today's episode, we discuss Google's insane Q4 performance and what stood out the most. Then for "In Other News," we talk about what will happen when the dust settles on the TV measurement wars and how concerning the viewability challenges of connected TV (CTV) really are. Tune in to the discussion with our analyst Paul Verna.
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| JAN 6, 2022
Forecasts
| FEB 8, 2022
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| APR 29, 2022
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| OCT 19, 2021
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| OCT 20, 2021
Article
| MAY 10, 2022
From the early days of display ads to viewability standards for video, growth in digital ad spend has always been driven by the ability to reach specific audiences—and to measure the efficacy of the ads they see. Audio advertising, however, has been a different story. Until recently, podcasts accounted for a small fraction of overall digital ad spend.
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| JAN 27, 2022
Performance Metrics
| JUL 16, 2021
Performance Metrics
| APR 29, 2020
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| DEC 16, 2021
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| APR 1, 2020
Video
| NOV 24, 2021
As co-founder and COO of C3 Metrics, his work with the Media Ratings Council led to accreditation for viewability and the creation of attribution accreditation, the first for the industry. Moderator:. Marissa Coslov is vice president of business development at eMarketer.
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| FEB 15, 2022
., ad verification, viewability, creative decisioning, and fraud detection), find efficiencies, and provide publishers and advertisers on either end of the supply chain with greater visibility into what goes on in between. Consolidation puts more ad tech companies in a position to compete with giants like Google more effectively.
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| JUL 8, 2021
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| AUG 19, 2020
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| JUL 20, 2021
Article
| FEB 28, 2020
But have you fallen into the habit of solely relying on traditional KPIs like viewability and clickthrough rates to measure success on mobile? If so, you’re not alone. According to a new research study, less than half of marketers are confident in their ability to measure granular mobile ad metrics.
Performance Metrics
| APR 1, 2020
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| SEP 16, 2021
Audio
| DEC 11, 2019
Moat is a marketing analytics and measurement platform focused on measuring attention, viewability, validity, and brand safety in digital advertising. Working with publishers, brands, agencies and platforms, Moat is able to use data to help advertisers make better decisions. Learn more at moat.com.
Audio
| DEC 9, 2019
Moat is a marketing analytics and measurement platform focused on measuring attention, viewability, validity, and brand safety in digital advertising. Working with publishers, brands, agencies and platforms, Moat is able to use data to help advertisers make better decisions. Learn more at moat.com.
Audio
| DEC 12, 2019
Moat is a marketing analytics and measurement platform focused on measuring attention, viewability, validity, and brand safety in digital advertising. Working with publishers, brands, agencies and platforms, Moat is able to use data to help advertisers make better decisions. Learn more at moat.com.