On today's episode, we discuss Google's insane Q4 performance and what stood out the most. Then for "In Other News," we talk about what will happen when the dust settles on the TV measurement wars and how concerning the viewability challenges of connected TV (CTV) really are. Tune in to the discussion with our analyst Paul Verna.

From the early days of display ads to viewability standards for video, growth in digital ad spend has always been driven by the ability to reach specific audiences—and to measure the efficacy of the ads they see. Audio advertising, however, has been a different story. Until recently, podcasts accounted for a small fraction of overall digital ad spend.

As co-founder and COO of C3 Metrics, his work with the Media Ratings Council led to accreditation for viewability and the creation of attribution accreditation, the first for the industry. Moderator:. Marissa Coslov is vice president of business development at eMarketer.

., ad verification, viewability, creative decisioning, and fraud detection), find efficiencies, and provide publishers and advertisers on either end of the supply chain with greater visibility into what goes on in between. Consolidation puts more ad tech companies in a position to compete with giants like Google more effectively.

But have you fallen into the habit of solely relying on traditional KPIs like viewability and clickthrough rates to measure success on mobile? If so, you’re not alone. According to a new research study, less than half of marketers are confident in their ability to measure granular mobile ad metrics.

Moat is a marketing analytics and measurement platform focused on measuring attention, viewability, validity, and brand safety in digital advertising. Working with publishers, brands, agencies and platforms, Moat is able to use data to help advertisers make better decisions. Learn more at moat.com.

Moat is a marketing analytics and measurement platform focused on measuring attention, viewability, validity, and brand safety in digital advertising. Working with publishers, brands, agencies and platforms, Moat is able to use data to help advertisers make better decisions. Learn more at moat.com.

Moat is a marketing analytics and measurement platform focused on measuring attention, viewability, validity, and brand safety in digital advertising. Working with publishers, brands, agencies and platforms, Moat is able to use data to help advertisers make better decisions. Learn more at moat.com.