Publication Date: 12/21/2017
Topics: Digital Video; Digital Video Advertising; Viewability; Performance Benchmarks; YouTube; Mobile Video; Impressions; Digital Video Ad Spending; Clickthrough Rate (CTR); Time Spent with Media; Programmatic Advertising; Digital Display Advertising
Geographies: United States; North America; Worldwide; Asia-Pacific; Australia; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; Thailand; Vietnam; Belgium; Brazil; Canada; Denmark; Finland; France; Ireland; Netherlands; Norway; Spain; Sweden; Turkey; United Kingdom; Germany; Italy; Poland; Russia; Europe; Hungary; Portugal; Switzerland; India; Israel; Argentina; Colombia; Mexico; Saudi Arabia; South Africa; United Arab Emirates; South Korea; Taiwan; Ukraine
Publication Date: 3/15/2018
Topics: Digital Video Advertising; Performance Benchmarks; Viewability; Clickthrough Rate (CTR); Digital Video; Mobile Video; Impressions; Digital Display Advertising
Geographies: North America; Canada; United States
Publication Date: 12/21/2017
Topics: Viewability; Digital Display Ad Spending; Performance Benchmarks; Digital Display Advertising; Impressions; Clickthrough Rate (CTR); Programmatic Advertising
Geographies: United States; Worldwide; Asia-Pacific; Australia; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; Thailand; Vietnam; Austria; Belgium; Brazil; Canada; Denmark; France; Germany; Italy; Poland; Switzerland; United Kingdom; Europe; Finland; Hungary; Ireland; Netherlands; Norway; Portugal; Spain; Sweden; Israel; Mexico; Egypt; Saudi Arabia; South Africa; United Arab Emirates; North America; Slovakia
Publication Date: 2/1/2018
Topics: Mobile Apps; Performance Benchmarks; Programmatic Ad Spending; Mobile Ad Spending; Retail Performance Metrics; B2C Ecommerce Sales; Mcommerce; Viewability; Mobile Advertising; Mobile Search; Search Engines; Paid Search; Google; Search; Mobile Social Media; Facebook; Mobile Video
Geographies: United States
Publication Date: 12/21/2017
Topics: Viewability; Digital Display Ad Spending; Performance Benchmarks; Digital Display Advertising
Geographies: North America; Canada; United States
Publication Date: 4/20/2017
Topics: Viewability
Geographies: United Kingdom
Context: Serving a digital ad does not necessarily mean it even has a chance to be seen, unlike ads presented on traditional channels. Tracking that served ad’s journey is not easy—and is sometimes impossible—given that the measurement of ad fraud, brand safety and viewability are all yet to be standardized.
Publication Date: 4/19/2016
Topics: Digital Video Advertising; Digital Display Advertising; Viewability
Geographies: United Kingdom
Context: Half of digital display ads served to UK consumers aren’t even seen. However, while ad viewability is a key consideration for marketers, this should be just a minimum requirement. Pairing it with other performance metrics is far more valuable.
Publication Date: 3/23/2018
Topics: Viewability
Geographies: United Kingdom
Context: Both frequency and viewability are important in driving consumer impact; There should be one billable standard in the industry; MRC standard of viewability is not stringent enough; MRC standard of viewability is sufficient; Viewability does go far enough to fully understand how consumers are influenced by ads; Each entity should be able to transact based on their own definition of viewability ie custom viewability; There should be no industry standards for viewability
Publication Date: 3/23/2018
Topics: Viewability
Geographies: United Kingdom
Industries: Marketing Management Trends
Context: Yes use the MRC standard; Publishers; Brand agency professionals; Yes use own standard; No but should be transacting based on viewability; No dont transact at all based on viewability and dont intend to
Publication Date: 2/22/2018
Topics: Viewability
Geographies: United States
Context: There should be one billable standard in the industry; Strongly agree; Somewhat
agree; Somewhat
disagree; Strongly
disagree; MRC standard of viewability is not stringent enough; Each entity should be able to transact based on their own definition of viewability ie custom viewability; MRC standard of viewability is sufficient; There should be no industry standards for viewability
Publication Date: 2/22/2018
Topics: Viewability
Geographies: United States
Industries: Marketing Management Trends
Context: Yes use the MRC standard; Publishers; Brand agency professionals; Yes use own standard; No but should be transacting based on viewability; No dont transact at all based on viewability and dont intend to
Publication Date: 10/23/2017
Topics: Performance Benchmarks; Digital Display Advertising; Viewability
Geographies: Austria; France; Germany; Italy; Poland; Switzerland; United Kingdom
Context: Italy; Austria; France; Germany; Switzerland; Poland; UK
Publication Date: 9/25/2017
Topics: Programmatic Advertising; Viewability
Geographies: United States
Context: Native ad units; Sponsored content; Above the fold ads; Full page ads; Incentive based ads
Publication Date: 9/12/2017
Topics: Performance Benchmarks; Digital Display Advertising; Programmatic Advertising; Viewability
Geographies: United States
Context: Publisher direct; seconds; Programmatic; Total
Publication Date: 9/12/2017
Topics: Performance Benchmarks; Digital Display Advertising; Viewability
Geographies: Australia; Brazil; Canada; France; Germany; Italy; Japan; Singapore; Spain; United Kingdom; United States
Context: Singapore; Germany; Canada; Japan; US; Australia; France; Brazil; Spain; UK; Italy
Publication Date: 8/16/2017
Topics: Viewability
Geographies: Worldwide
Industries: Marketing Management Trends
Context: Started in the past months; Were already doing this more than months ago; Havent started but plan to; Started implementing viewer tracking via a third party vendor; Invested in inventory which meets the minimum industry standards laid out by MRC JICWEBs; Devised own veiwability criteria
Publication Date: 8/16/2017
Topics: Digital Display Advertising; Viewability
Geographies: United States
Context: Viewable; Nonviewable; Invalid traffic
Publication Date: 8/1/2017
Topics: Performance Benchmarks; Digital Video Advertising; Viewability
Geographies: Worldwide
Context: Q; Desktop; second in view rate; Completion rate; Audible visible on complete rate; Completion quality rate; Mobile
Publication Date: 8/1/2017
Topics: Viewability
Geographies: United Kingdom
Context: Ad viewability levels for display ads in the UK grew in Q2 2017, marking the first viewability increase in nine months, according to the latest quarterly figures from ad verification company Meetrics.
Publication Date: 7/31/2017
Topics: Performance Benchmarks; Digital Display Advertising; Viewability
Geographies: United Kingdom
Context: Q
Publication Date: 7/31/2017
Topics: Performance Benchmarks; Digital Display Advertising; Viewability
Geographies: Austria; France; Germany; United Kingdom
Context: Q; Austria; France; Germany; UK
Publication Date: 7/1/2017
Topics: Clickthrough Rate (CTR); Performance Benchmarks; Digital Video Advertising; Viewability
Geographies: Worldwide
Context: Q; Completion rate; Viewable completion rate; Viewability rate; Clickthrough rate CTR
Publication Date: 7/1/2017
Topics: Clickthrough Rate (CTR); Performance Benchmarks; Digital Video Advertising; Viewability
Geographies: Worldwide
Context: Q; Completion rate; Viewability rate; Viewable completion rate; Clickthrough rate CTR
Publication Date: 5/17/2017
Topics: Performance Benchmarks; Digital Video Advertising; Viewability
Geographies: Worldwide
Context: Viewability; Viewable
completion
rate; Media type purchase method; Publisher direct; Ad networks exchanges; Ad length; seconds; Total
Publication Date: 5/15/2017
Topics: Performance Benchmarks; Digital Video Advertising; Viewability
Geographies: Worldwide
Context: Viewability
rate; Viewable
completion rate; Broadcast; Portals publishers; Platforms aggregators
Publication Date: 5/4/2017
Topics: Digital Display Ad Spending; Viewability
Geographies: United Kingdom
Context: The UK’s already lower-than-average digital display ad viewability rate sank further in the first quarter, and mobile advertising is partly to blame, according to ad measurement firm Meetrics.
Publication Date: 4/28/2017
Topics: Performance Benchmarks; Digital Display Advertising; Viewability
Geographies: Austria; France; Germany; United Kingdom
Context: Q; Austria; France; Germany; UK
Publication Date: 4/6/2017
Topics: Performance Benchmarks; Digital Display Advertising; Viewability
Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand; United States; Vietnam
Context: Thailand; Philippines; Indonesia; Singapore; US; Malaysia; Vietnam
Publication Date: 3/29/2017
Topics: Performance Benchmarks; Digital Video Advertising; Viewability
Geographies: Worldwide
Context: Q; Media type purchase method; Publisher direct; Ad networks exchanges; Ad length; seconds; Total
Publication Date: 3/29/2017
Topics: Performance Benchmarks; Digital Display Advertising; Programmatic Advertising; Viewability
Geographies: United Kingdom
Context: Publisher direct; seconds; Programmatic; Total
Publication Date: 3/29/2017
Topics: Performance Benchmarks; Digital Display Advertising; Viewability
Geographies: Australia; Canada; France; Germany; United Kingdom; United States
Context: Canada; Germany; US; Australia; France; UK
Publication Date: 3/29/2017
Topics: Performance Benchmarks; Digital Display Advertising; Programmatic Advertising; Viewability
Geographies: United Kingdom
Context: Publisher direct; seconds; Programmatic; Total
Publication Date: 3/24/2017
Name: David Black
Title: Managing Director, Branding and Consumer Markets
Company: Google UK
Topics: Brand Marketing; Consumer Behavior; Viewability
Geographies: United Kingdom
Context: David Black, managing director of branding and consumer markets at Google UK, discusses how measurements of consumer watch time and engagement with ads are becoming increasingly important.
Publication Date: 2/17/2017
Topics: Digital Display Advertising; Viewability
Geographies: United States
Context: Viewable; Nonviewable; Invalid traffic
Publication Date: 1/29/2017
Topics: Performance Benchmarks; Digital Video Advertising; Viewability
Geographies: United Kingdom
Context: Private marketplaces; Publisher direct; Exchanges and networks
Publication Date: 1/18/2017
Topics: Performance Benchmarks; Digital Display Advertising; Viewability
Geographies: Austria; France; Germany; United Kingdom
Context: Q; Austria; France; Germany; UK
Publication Date: 1/18/2017
Topics: Performance Benchmarks; Digital Display Advertising; Viewability
Geographies: France
Context: Q; Viewability
rate; In view
time
seconds; Medium rectangle; Half page ad; Leaderboard; Total
Publication Date: 1/18/2017
Topics: Performance Benchmarks; Digital Display Advertising; Viewability
Geographies: Austria
Context: Q; Viewability
rate; In view
time
seconds; Sitebar; Half page ad; Billboard; Skyscraper; Superbanner; Medium rectangle; Total
Publication Date: 1/18/2017
Topics: Performance Benchmarks; Digital Display Advertising; Viewability
Geographies: Germany
Context: Q; Viewability
rate; In view
time
seconds; Sitebar; Half page ad; Skyscraper; Billboard; Superbanner; Medium rectangle; Total
Publication Date: 1/18/2017
Topics: Performance Benchmarks; Digital Display Advertising; Viewability
Geographies: United Kingdom
Context: Q; Viewability
rate; In view
time
seconds; Half page ad; MPU; Leaderboard; Total
Publication Date: 1/5/2017
Name: Wayne Gattinella
Title: President and CEO
Company: DoubleVerify
Topics: Digital Video Advertising; Viewability
Geographies: United States
Context: DoubleVerify's Wayne Gattinella spoke with eMarketer about the best practices for brand marketers as they navigate the digital video advertising landscape.
Publication Date: 10/28/2016
Topics: Performance Benchmarks; Digital Video Advertising; Viewability
Geographies: Worldwide
Context: Q; Media type purchase method; Publisher direct; Ad networks exchanges; Ad length; seconds; Total
Publication Date: 10/20/2016
Topics: Performance Benchmarks; Digital Display Advertising; Viewability
Geographies: Austria; France; Germany; United Kingdom
Context: Q; Austria; France; Germany; UK
Publication Date: 10/20/2016
Topics: Performance Benchmarks; Digital Display Advertising; Viewability
Geographies: France
Context: Q; Viewability
rate; In view
time
seconds; Medium rectangle; Half page ad; Leaderboard; Total
Publication Date: 10/20/2016
Topics: Performance Benchmarks; Digital Display Advertising; Viewability
Geographies: Austria
Context: Q; Viewability
rate; In view
time
seconds; Sitebar; Half page ad; Billboard; Skyscraper; Superbanner; Medium rectangle; Total
Publication Date: 10/20/2016
Topics: Performance Benchmarks; Digital Display Advertising; Viewability
Geographies: Germany
Context: Q; Viewability
rate; In view
time
seconds; Sitebar; Half page ad; Skyscraper; Billboard; Medium rectangle; Superbanner; Total
Publication Date: 10/20/2016
Topics: Performance Benchmarks; Digital Display Advertising; Viewability
Geographies: United Kingdom
Context: Q; Viewability
rate; In view
time
seconds; Half page ad; MPU; Leaderboard; Total
Publication Date: 10/17/2016
Topics: Performance Benchmarks; Digital Video Advertising; Viewability
Geographies: United Kingdom
Context: Private marketplaces; Q; Publisher direct; Exchanges and networks
Publication Date: 10/12/2016
Topics: Digital Advertising; Performance Benchmarks; Ad Blocking; Viewability
Geographies: United States
Context: As senior vice president and head of media technology at DigitasLBi, Carol Chung oversees a variety of areas for the digital advertising agency, including ad fraud. Chung spoke with eMarketer about how fraud, viewability and ad blocking are affecting digital advertisers today.
Publication Date: 10/11/2016
Topics: Performance Benchmarks; Digital Video Advertising; Viewability
Geographies: Asia-Pacific
Context: Mobile only; Mobile desktop; Desktop only