Ministry of Culture, Sports and Tourism of Vietnam. PayPal. Statistics Indonesia. The Drum.

Vietnam had a particularly harsh 2021, including a region-worst 4.0% contraction in retail sales, due mainly to the spread of the delta variant. This year, Vietnam is in line to release so much pent-up growth in spending that it’s brick-and-mortar rebound (18.0%) will almost match its ecommerce boom (19.0%).

Our digital user estimates for Southeast Asia, which we currently define as Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, are updated on an annual basis to continually incorporate the latest changes and developments in consumers’ technology adoption.

China ranks third in the world for overall social network penetration among internet users, behind only Vietnam and the Philippines, but new users will be scarce going forward since usage there is so saturated. This year, 97.4% of internet users in China will engage with social media, amounting to 978.0 million people.