It’s in “late stage” talks with prospective collaborators to roll out in Vietnam and Indonesia. The opportunity: YouTrip has a good shot at adding SMB customers due to the large size of the market and its plans to provide a multi-currency card for businesses that operate in more than one country.

China ranks third in the world for overall social network penetration among internet users, behind only Vietnam and the Philippines, but new users will be scarce going forward since usage there is so saturated. This year, 97.4% of internet users in China will engage with social media, amounting to 978.0 million people.

Brands should tap widely popular platforms like Facebook, Instagram, TikTok, and YouTube, along with apps that have a strong presence in specific countries, like Line in Thailand and Zalo in Vietnam. These sales events could go global, especially as Shopee sets its sights overseas.