OCT 7, 2020
Over-the-Top Video Trends. There’s a relatively rich over-the-top (OTT) video landscape in the UK, and under stay-at-home orders, people made good use of such services. Subscription OTT services in particular saw rapid uptake, and their use should trend upward post-pandemic. We expect the number of OTT video service users in the UK will reach 43.2 million this year, up by 3.4% from 2019.