More video viewers turn to ad-supported video-on-demand (AVOD) and free streaming options.

In the US, Netflix is the top video streaming platform on connected TV devices, drawing 26% of all viewing time via devices like smart TVs and game consoles in June 2021.

The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.

On today's episode, we discuss how time spent watching TV is changing, how TV ads favorability stacks up against other formats, and what's contributing to TV ad spending's resilience. We then talk about Paramount+ introducing a new tier with ads, how much time people spend with subscription-based vs. ad-supported video, and how much money are people willing to spend for the video streaming entertainment. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

On today's episode, we discuss how The Walt Disney Co., ViacomCBS, and Roku started the year. We then talk about the new WarnerMedia-Discovery merger, Nielsen's new ratings service for streaming, and NBCUniversal's new ad formats. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Among the over 3 billion digital video viewers, three out of four internet users and over 40% of the global population now watch streaming or downloaded video at least once per month in some capacity. Among all countries we cover, China has the highest digital video viewer share of internet users.

YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.

In North America, TV is the dominant screen for viewing OTT video content, accounting for 82% of time spent on the activity in Q2 2021.

Watching video on the go is also rather common. The number of smartphone video viewers will reach 21.3 million in 2021, which is 3.0 million more than we expected last year at this time. By 2025, the number of smartphone video viewers will reach 24.4 million, or just over three-fifths of the population. Top Platforms.

US adults spend significantly more time listening to terrestrial radio than to any other ad-supported audio format.

YouTube is the most popular platform for non-TV video content in the US, with 65% of the country’s short-form video viewers using the service to watch user-generated content, video game livestreams, and the like.

YouTube tops the list for viewership in Canada, but subscription OTT services, led by Netflix, account for most of the growth in video viewership. Domestic video services, like Crave and Club Illico, have gained committed audiences but don’t rival the numbers from international services. Top Platforms.

The Nordic region has taken to subscription streaming services at some of the fastest rates in Western Europe, and indeed the world. Thanks to the local appetite for foreign content, and these services’ appetite for subscribers, the audience there will keep expanding for the foreseeable future.

In the US, Hulu is the fastest-growing subscription streamer on connected TV devices, with the number of households that watch it via those devices rising by 53% between January 2020 and June 2021.

Of the almost 2 billion digital video viewers this year, more than half (53.1%) will be subscription over-the-top (OTT) video service users. Subscription OTT video service users will surpass 1 billion in 2021, a year earlier than expected. Australia still has the highest subscription OTT share of digital video viewers this year at 68.3%.

The change affects mostly subscription-based “reader apps” that require monthly subscriptions for ebooks, music, or videos. The rule doesn’t apply to all App Store transactions—game-oriented in-app purchases still need to go through Apple’s payment system, which charges between 15% and 30% of gross sales.

New insurance features and an added subscription tier could help Monese expand into more profitable lines of business.

That share has more than doubled to 73% as of Q2 2021, as the audio streaming company continues to invest in original and exclusive content. More like this:. Report: The Power of Amazon. Article: The number of US paid digital audio subscribers is rising faster than previously expected. Article: The US leads in podcast production and penetration, part of a greater trend in English-speaking markets.