Key events in the digital video industry based on data, trends, and business activity in Q1 2022. New forecasts for fuboTV subscription revenues, Peacock viewers, and Netflix and Disney+ viewers by age. KEY STAT: In 2022, Peacock will reach 64.3 million US viewers, up 25.0% year over year. Key Points. Peacock's reach climbs in US.

This report covers key events in the digital video industry based on data, trends, and business activity in Q3 2021. It includes our inaugural forecasts for AVOD viewers, free premium streaming video viewers, YouTube connected TV viewers, and YouTube Premium subscribers. KEY STAT: There will be 127.7 million US AVOD viewers in 2021. Monetization. Highlights of Q3 2021:.

On today's episode, we discuss the most important trends shaping the future of shopping, whether gifting experiences can catch up with physical goods, the best return policies, the "empty promise" of instant delivery, Taco Bell's subscription service, an unpopular opinion about Netflix prices, who invented Monopoly, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and director of reports editing at Insider Intelligence Rahul Chadha.

On today's episode, we discuss what our analysts think will be the key digital trends of 2022. Where we stand with our digital advertising outlook, how far the pendulum will swing towards AVOD services, when TV and video ad measurement will cease being a hot mess, and more. We then talk about whether video streaming growth has officially stalled and if Univision can bring the immediacy of digital measurement to TV ads. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

Our forecasting methodology for UK ad spending is based on an analysis of 2,525 data points from 49 sources—including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and

This report covers key events in the digital video industry based on data, trends, and business activity in Q4 2021. It includes updated forecasts for connected TV and programmatic video ad spending. KEY STAT: CTV will account for nearly 1 in 10 US programmatic display ad dollars in 2021. Monetization. Highlight of Q4 2021:. We raised our connected TV ad spending forecast.

Trend: Advertisers Continue Flocking to CTV. CTV’s popularity is driving more companies to invest in TV operating systems that monetize through ads. About two-thirds of the US population are CTV users. Most CTV viewers rely on smart TVs to access streaming services, but it’s common for a single household to own numerous CTV devices.

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Close to 8 in 10 branding professionals plan on allocating upfront spending to Hulu, per a survey from iSpot.tv.

Trend: Addressable Is a Bright Spot on the TV Dial. Linear TV advertising is no longer a growth industry, but the addressable portion is. We expect US linear addressable ad spending to reach $4.22 billion in 2023, up from $2.85 billion in 2021.

The ongoing trend is that viewers are replacing TV with digital video. People still spend more time with TV than they do with digital video, but the gap is shrinking. In 2021, US adults will watch an average of 140 minutes of digital video per day, up from 133 minutes in 2020. By the end of 2022, they will watch digital video for an average of 145 minutes per day.

We define linear addressable TV as targeted TV ads delivered on a home-by-home basis via cable and satellite boxes, including video-on-demand (VOD) content accessed through a pay TV login but excluding CTV and OTT. Linear programmatic TV ad spending will also grow this year with a 35.4% increase to $5.44 billion.

This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

As the first true generation of digital natives, Gen Z has had round-the-clock access to on-demand information, streaming entertainment, and instantaneous communication since birth. This report examines trends in Gen Z’s technology and media use.

YouTube viewers are pivoting to TV screens as their method of choice for watching content, a trend that experienced significant growth before and during the height of the pandemic. We estimate that 113.1 million US YouTube viewers, 52.8% of total viewers, watched the platform's content on connected TV (CTV) devices in 2020. Those numbers will increase to 130.8 million and 57.7% by 2022.

eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Mark Dolliver and Yory Wurmser discuss whether foldable phones have already failed, what happens when free subscription video trials expire, media companies restructuring around streaming, Apple's 24-hour music video livestream, which shopping trends will last, what if Iron Man was real, and more.

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Among US Netflix subscribers who share their account with others, nearly half said they’d very likely cancel their subscription if the platform began charging them extra for sharing it.

This report covers key events in the digital video industry based on data, trends, and business activity in Q4 2020. It includes updated forecasts for CTV and YouTube ad spending. KEY STAT: We forecast that 55.8% of US CTV ad dollars will transact programmatically this year, up from 52.1% in 2019. Monetization. Highlights of Q4 2020:.

Ad-supported streaming is on the rise: New data shows ad-supported viewership was up compared with other OTT services in 2020, opening up more inventory for linear TV budget shifts—and that trend is likely to only continue in 2021.