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  • Audio
     | 
    MAY 17, 2021

    On today's episode, we discuss how Spotify did in Q1, what to make of its new subscriptions for podcasts, and how we expect audio consumption habits to change this year. We then talk about why people still listen to the radio and best practices for voice ads. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.

  • Report
     | 
    OCT 6, 2020

    Our forecast for digital video viewers in Canada highlights greater consumption of the medium during the pandemic.

  • Report
     | 
    OCT 7, 2020

    Digital video viewership in the UK will continue to rise this year. The pandemic has provided a particularly significant impetus for subscription video-on-demand services, while connected TVs have become the consumption device of choice.

  • Forecasts
     | 
    JAN 1, 2021
  • Report
     | 
    OCT 21, 2021

    Notwithstanding the leap in video consumption, broadcast TV still claimed more daily time. While free and paid-for video viewing occupied an average 1 hour, 44 minutes (1:44) per day in H1 2021, live TV accounted for 2:35. Digital audio may have suffered from the increased attention paid to digital video.

  • Report
     | 
    OCT 21, 2021

    Paid-for video posted a quantum leap, too, though subscription video-on-demand (SVOD) consumption lagged video viewing overall. More than 55% of respondents had watched TV shows, films, or other video content from services like Netflix in the month prior, compared with 45.4% in H1 2019. By contrast, digital audio appeared less popular in 2021, as penetration dropped to 53.2%.

  • Report
     | 
    OCT 12, 2020

    The consumption of at-home media and entertainment thrived amid the coronavirus pandemic, but the total shutdown of live events and the pause on film and TV production will cause digital ad spending to decline in 2020.

  • Article
     | 
    MAY 27, 2019

    Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement. Average daily time spent on the platform by US adult users fell by 3 minutes in 2018. And that time will remain unchanged this year, per the latest eMarketer forecast on US time spent with media. In fact, we have reduced our forecast for Facebook compared with the previous figures released in Q3 2018.

  • Article
     | 
    OCT 31, 2019

    For our recent report on digital video in the UK, Graeme Hutcheson, director of advanced advertising strategy at Sky Media, the company’s advertising sales arm, outlined how the firm is dealing with changing consumption habits of its UK subscriber base and how it’s altering its advertising proposition as a result.

  • Report
     | 
    OCT 21, 2021

    By comparison, digital video consumption has surged. The share of internet users streaming free or paid-for video content jumped almost 10 percentage points in H1 2021, to 91.2%. (It should be noted that GWI included YouTube in its video category for the first time this year, and at least part of the increase is likely due to that.)

  • Report
     | 
    OCT 21, 2021

    Digital video consumption continues to outstrip TV viewing, however, with 94.7% of China’s internet users accessing video-on-demand (VOD) services in the previous month. Respondents devoted an estimated 1 hour, 34 minutes (1:34) per day to online TV and video. And as in H1 2020, nearly 92% of respondents listened to digital audio, such as music or podcasts, and devoted 1:27 daily to music streaming.

  • Report
     | 
    OCT 21, 2021

    Consumption was highest (96.2%) in the youngest age bracket and well above average (90.1%) in high-income households. Yet more than three-quarters of 55- to 64-year-olds also said they had streamed video of some kind in the month prior. Engagement with subscription video-on-demand (SVOD) services like Netflix also surged this year.

  • Report
     | 
    OCT 21, 2021

    Between H1 2019 and H1 2020, penetration of paid-for video content rose by more than 12 percentage points. The leap was almost as large this year, with 70.5% of respondents in Q1 having watched SVOD in the month prior. Many correlations noted in 2019 and 2020 between SVOD consumption, age, and income levels persisted in Q1 2021.

  • Report
     | 
    OCT 21, 2021

    Digital video consumption, which jumped during the pandemic in H1 2020, recorded another leap this year. Nearly 86% of internet users polled in H1 2021—including 99.6% of those ages 16 to 24, and over 90% of those in high-income homes—streamed video content in the previous month.

  • Report
     | 
    OCT 21, 2021

    Meanwhile, penetration of video streaming passed the 90% mark. In H1 2021, 92.9% of respondents had accessed some type of video-on-demand (VOD) content through digital platforms in the prior month. In the 16-to-24 age bracket, over 99% had done so. Digital video consumption was above average among all younger adults and those in middle- and higher-income homes.

  • Report
     | 
    MAY 27, 2021

    In 2021, CTV video consumption will maintain substantial 2020 gains in time spent and see that figure grow as people spend even more time with streaming content via OTT video services. In 2020, US adults spent an additional 18 minutes per day watching video on CTV devices, a 39.0% YoY increase amid a massive surge in streaming video service use.

  • Report
     | 
    OCT 21, 2021

    Younger adults, females, and respondents in middle- and higher-income households were more likely to view movies, TV programs, and other video content via paid-for services. Despite the rise in digital video consumption, only 35.2% of internet users owned a smart TV in H1 2021.

  • Report
     | 
    OCT 21, 2021

    Some of this year’s steep rise in video streaming may be due to YouTube, which GWI included in its video category for the first time. Yet the main cause is more likely the general surge in digital video consumption worldwide, which was already underway in 2019 and further accelerated by the pandemic.

  • Report
     | 
    SEP 30, 2021

    That’s true on the big screen—via smart TVs and connected TV (CTV) devices—and increasingly on mobile devices, where consumption of digital video helps bolster overall time spent with the medium. Digital video now accounts for more than one-third of total viewing hours across video and TV. TV will remain the No. 1 single format in time spent rankings from industry sources in Canada.

  • Report
     | 
    JUL 22, 2021

    Over-the-Top Video. Over-the-top (OTT) video consumption leans heavily toward subscription services, as viewers increasingly gravitate away from traditional TV, a medium with high ad loads. There’s every reason to believe that lighter ad loads are still important to OTT video viewers, as people continue to spend time in ad-free services like Netflix.

  • Report
     | 
    OCT 21, 2021

    Consumption of paid-for video also jumped year over year (YoY). More than three-quarters (78.0%) of respondents had watched films, TV programs, or other video content via subscription video-on-demand (SVOD) services like Netflix. Social networks and messaging services can hardly expand their audiences further in UAE, as uptake is near full saturation.

  • Report
     | 
    OCT 21, 2021

    In total, 98.8% of internet users had streamed video content during the prior month, per H1 2021 data—substantially more than the 90.4% of Q1 respondents who had watched live TV in the same time frame. Yet online TV and video streaming occupied less time each day than broadcast programs, at 1:37 per day. Internet users have also joined paid services like Netflix in ever-larger numbers.

  • Report
     | 
    OCT 21, 2021

    It’s worth noting that GWI included YouTube in its video category for the first time in 2021, which probably increased the share of respondents who viewed digital video. More residents signed up to paid-for video options, too.

  • Report
     | 
    MAY 27, 2021

    More recently, however, OTT streaming services have been the ones driving digital video consumption. This year, more than 22 million people in Canada will watch video content on subscription OTT services each month, well over half the population.

  • Report
     | 
    OCT 21, 2021

    Nearly 90% of 16- to 24-year-olds and 77.4% of internet users in high-income households were video streamers. As last year, males were more likely than females to be VOD viewers.

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