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Date
Chart
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MAY 11, 2022
Digital Video Ad Performance Metrics Worldwide, by Ad Length, 2021 (among impressions served by Innovid)
Performance Metrics
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MAY 13, 2020
Video Ad Performance Benchmarks, North America
Clickthrough Rates (CTR), by Device
Video Ad Completion Rates, by Device & Country
Clickthrough Rates (CTR), by Ad Length
Clickthrough Rates (CTR), by Purchase Method
Completion Rates, by Device
Played In-View Rates, by Device & Country
Completion Rates, by Ad Length
Completion Rates, by Purchase Method
Video
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NOV 22, 2021
To Last Touch & Beyond:
Measuring Performance CTV | Sponsored Content | Tech-Talk Webinar | On-Demand
Attribution innovations have brought the focus away from
video
completion rates
and toward return on ad spend (ROAS) and cost-per-action (CPA) metrics
Performance Metrics
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APR 1, 2020
Mobile Ad Performance Benchmarks, Greece
In-View Rates, by Ad Size
Chart
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NOV 3, 2021
Digital Video Ad Performance Metrics in North America:
Video Ad Completion Rate, by Device, Q3 2020-Q3 2021 (% of total impressions served by Extreme Reach)
Chart
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NOV 3, 2021
Digital Video Ad Performance Metrics in North America:
Video Ad Completion Rate, by Ad Length, Q3 2020-Q3 2021 (% of total impressions served by Extreme Reach)
Chart
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NOV 10, 2020
US Digital Video Ad Performance Metrics:
Ad Completion Rate, by Ad Format and Device, July 2020-Sep 2020 (among impressions served by Innovid)
Chart
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APR 23, 2020
Leading Challenges to Video Ad Campaigns According to US* Brand/Agency Professionals and Publishers, Feb 2020 (% of respondents)
Chart
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JAN 22, 2020
How Confident Are US Media Buyers in Their Company's Ability to Measure Mobile Ad Metrics? (% of respondents, Oct 2019)
Chart
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APR 5, 2021
Digital Video Ad Performance Metrics Worldwide, by Ad Length, 2020 (among impressions served by Innovid)
Chart
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APR 29, 2020
Digital Video Ad Performance Metrics Worldwide:
Completion and Average View Rate, by Device, 2019 (among impressions served by Innovid)
Chart
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AUG 12, 2021
Digital Video Ad Performance Metrics in North America:
Video Ad Completion Rate, by Device, Q2 2020-Q2 2021 (% of total impressions served by Extreme Reach)
Chart
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AUG 12, 2021
Digital Video Ad Performance Metrics in North America:
Video Ad Completion Rate, by Ad Length, Q2 2020-Q2 2021 (% of total impressions served by Extreme Reach)
Chart
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APR 29, 2021
Digital Video Ad Performance Metrics in North America:
Video Ad Completion Rate, by Device, Q1 2020-Q1 2021 (% of total impressions served by Extreme Reach)
Chart
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APR 29, 2021
Digital Video Ad Performance Metrics in North America:
Video Ad Completion Rate, by Ad Length, Q1 2020-Q1 2021 (% of total impressions served by Extreme Reach)
Chart
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FEB 24, 2021
Digital Video Ad Performance Metrics in North America:
Video Ad Completion Rate, by Ad Length, Q4 2019-Q4 2020 (% of total impressions served by Extreme Reach)
Chart
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FEB 24, 2021
Digital Video Ad Performance Metrics in North America:
Video Ad Completion Rate, by Device, Q4 2019-Q4 2020 (% of total impressions served by Extreme Reach)
Chart
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FEB 18, 2021
Key Performance Indicators to Measure Success of Digital Video* Ad Campaigns According to Agencies in Australia, Dec 2020 (% of respondents)
Chart
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DEC 9, 2020
Digital Video Ad Performance Metrics in North America:
Video Ad Completion Rate, by Device, Q3 2019-Q3 2020 (% of total impressions served by Extreme Reach)
Chart
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DEC 9, 2020
Digital Video Ad Performance Metrics in North America:
Video Ad Completion Rate, by Ad Length, Q3 2019-Q3 2020 (% of total impressions served by Extreme Reach)
Chart
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OCT 26, 2020
Which Metrics Do Marketing Professionals in Asia-Pacific Use to Measure Mobile Marketing Effectiveness? (% of respondents, 2019 & 2020)
Chart
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AUG 19, 2020
Digital Video Ad Performance Metrics in North America:
Video Ad Completion Rate, by Device, Q2 2019-Q2 2020 (% of total impressions served by Extreme Reach)
Chart
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AUG 19, 2020
Digital Video Ad Performance Metrics in North America:
Video Ad Completion Rate, by Ad Length, Q2 2019-Q2 2020 (% of total impressions served by Extreme Reach)
Chart
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MAY 13, 2020
Digital Video Ad Performance Metrics in North America:
Video Ad Completion Rate, by Device, Q1 2019-Q1 2020 (% of total impressions served by Extreme Reach)
Chart
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MAY 13, 2020
Digital Video Ad Performance Metrics in North America:
Video Ad Completion Rate, by Ad Length, Q1 2019-Q1 2020 (% of total impressions served by Extreme Reach)
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