Most consumers dislike ads on publisher websites, and they especially dislike video ads. But some have more neutral feelings toward web ads, and even ad blocking users are likely to accept ads when those experiences aren’t intrusive.

Next year in the UK, digital video ads will make gains, Brexit will continue to complicate ecommerce and data privacy rules, and retailers will reimagine the in-store experience.

On today's episode, we discuss the new landmark TV (and streaming) rights deal with the NFL, the significance of Amazon's involvement, and what this means for sports viewership in the coming years. We then talk about Roku's new branded content studio, how long marketing videos should be, and the greatest driver of ad-supported video. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

Look for opportunities to build video ad exposure sequentially. One thing that the larger platforms all offer is the ability to mix and match a variety of ad formats, including different video ad lengths to meet different goals. Once Instagram, Snapchat, and YouTube offer short-video ads, marketers will be able to choose from a palette of video ad types.

YouTube video ads—previously called in-stream video ads—vary by video ad length, payment and measurement basis, devices where they can appear, as well as placement or positioning within the app or on the site.

Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.