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| MAY 11, 2022
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| JUL 22, 2021
Most consumers dislike ads on publisher websites, and they especially dislike video ads. But some have more neutral feelings toward web ads, and even ad blocking users are likely to accept ads when those experiences aren’t intrusive.
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| NOV 3, 2021
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| NOV 3, 2021
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| NOV 3, 2021
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| NOV 10, 2020
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| OCT 5, 2020
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| MAR 29, 2021
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| MAR 26, 2020
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| APR 29, 2020
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| APR 5, 2021
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| DEC 30, 2021
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| DEC 13, 2021
Next year in the UK, digital video ads will make gains, Brexit will continue to complicate ecommerce and data privacy rules, and retailers will reimagine the in-store experience.
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| MAY 13, 2020
Audio
| APR 7, 2021
On today's episode, we discuss the new landmark TV (and streaming) rights deal with the NFL, the significance of Amazon's involvement, and what this means for sports viewership in the coming years. We then talk about Roku's new branded content studio, how long marketing videos should be, and the greatest driver of ad-supported video. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
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| AUG 12, 2021
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| AUG 12, 2021
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| AUG 12, 2021
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| MAR 16, 2021
Look for opportunities to build video ad exposure sequentially. One thing that the larger platforms all offer is the ability to mix and match a variety of ad formats, including different video ad lengths to meet different goals. Once Instagram, Snapchat, and YouTube offer short-video ads, marketers will be able to choose from a palette of video ad types.
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| NOV 20, 2020
YouTube video ads—previously called in-stream video ads—vary by video ad length, payment and measurement basis, devices where they can appear, as well as placement or positioning within the app or on the site.
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| JUN 29, 2021
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| JAN 11, 2022
Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.
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| APR 29, 2021
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| APR 29, 2021
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| APR 29, 2021