Most consumers dislike ads on publisher websites, and they especially dislike video ads. But some have more neutral feelings toward web ads, and even ad blocking users are likely to accept ads when those experiences aren’t intrusive.
eMarketer junior analyst Blake Droesch explains Facebook’s mass app removal, new ad initiatives and hiding likes. He also discusses Twitter’s controversial “hide replies” feature, Snapchat increasing the length of video ads and more.
Next year in the UK, digital video ads will make gains, Brexit will continue to complicate ecommerce and data privacy rules, and retailers will reimagine the in-store experience.