Report
| APR 1, 2022
The advertising industry has yet to crack the code on cross-screen, cross-platform video measurement. This year, buyers will experiment with new and improved measurement solutions and a multicurrency upfront.
Report
| MAY 18, 2022
The UK digital ad market is thriving. It will grow 11.9% this year, reaching £25.84 billion ($35.54 billion). Video will be a big contributor to this growth, as will social network spending, which is being disrupted by the likes of TikTok.
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Report
| MAR 8, 2022
The “TikTok effect” on influencer marketing is palpable, but Instagram and YouTube are still highly relevant venues for creator video.
Report
| MAR 7, 2022
The metaverse may be far away, but video is here and now on social media—and consumer usage patterns are changing fast.
Forecasts
| APR 28, 2022
Forecasts
| FEB 23, 2022
Forecasts
| FEB 10, 2022
Forecasts
| FEB 8, 2022
Report
| JAN 26, 2022
Fueled by connected TV, programmatic video has expanded significantly. However, there remain concerns over difficulties with cross-platform measurement, ad fraud, and the lack of uniform standards.
Report
| MAR 23, 2022
Watching subscription over-the-top (sub OTT) video has become one of the most popular activities in the world, and the worldwide user numbers for sub OTT have become commensurately huge. Netflix remains a driving force in this digital transformation.
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 28, 2022
Forecasts
| APR 28, 2022
Forecasts
| APR 28, 2022
Forecasts
| APR 29, 2022
Report
| JUN 6, 2022
Adults in the UK are spending more time than ever with digital media. Time spent watching videos online, particularly via social, is soaring.
Article
| JUN 13, 2022
Marketers across five leading verticals all allocated more than 50% of video impression share to connected TV (CTV), according to a 2021 Innovid report, illustrating CTV’s position as a mainstream way of consuming content.
Forecasts
| APR 29, 2022
Article
| JUN 8, 2022
US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices. This year, for the first time since we began our forecast, less than half of time spent with YouTube will be on mobile, as viewers pivot to watching these videos on the same screen as their TV programming, separate from their TikToks and Instagram Reels.
Forecasts
| JUN 1, 2022