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| FEB 25, 2022
On today's episode, we discuss whether Donald Trump's new "Truth Social" platform can make some noise, Facebook rebranding the News Feed, whether LinkedIn is the best social network, Uber and Lyft's rebound, how Apple changed Facebook, an unpopular opinion about Disney, where Valentine's Day came from, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Peter Vahle.
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| FEB 18, 2022
On today's episode, we discuss the main takeaways (and the best/worst ads) from this year's Super Bowl, the power of bad customer experiences, what repeating ads can do, how hard it is to hold on to subscribers, whether people will pay more for news, an unpopular opinion about Valentine's Day, what the Scottish are best known for, and more. Tune in to the discussion with director of reports editing Rahul Chadha and our analysts Paul Verna and Dave Frankland.
Article
| FEB 14, 2022
Brands test new marketing strategies ahead of Valentine’s Day surge: Spending on the romantic holiday will increase thanks to single and coupled consumers.
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| FEB 9, 2022
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| FEB 9, 2022
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| FEB 8, 2022
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| FEB 7, 2022
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| FEB 7, 2022
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| FEB 7, 2022
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| FEB 7, 2022
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| FEB 7, 2022
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| FEB 1, 2022
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| FEB 1, 2022
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| FEB 1, 2022
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| JAN 31, 2022
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| JAN 31, 2022
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| JAN 31, 2022
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| JAN 20, 2022
Article
| APR 29, 2022
Christina Cubeta: We have these few moments of the year that we think of as our Super Bowl: Mother's Day, Valentine's Day, Christmas. What's important for a business like ours is thinking about the other important occasions where gifting is important and understanding how we can expand to meet gifting needs outside of florals.
Article
| MAR 14, 2022
Inflation drove a significant share of consumers to adjust their Valentine’s Day purchasing by leading them to shop at different stores (32%), switch to lower-priced brands (19%), and avoid some products (18%), according to a February 2022 survey report from Numerator. Crisis creates opportunities: Consumers seek out brands that they perceive offer value when their pocketbooks are being squeezed.
Article
| FEB 13, 2020
Consumers in the US are planning to spend roughly $196 on Valentine’s Day this year, an increase of 21% over 2019, according to research from the National Retail Federation (NRF).
Audio
| FEB 13, 2020
eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss the wonderful world of online dating. Who's on which platforms? What do people like and dislike about it? They then talk about Valentine's Day spending, "OK Boomer" age discrimination and the link between smartphones and mental health.
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| FEB 24, 2020
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| JAN 30, 2020
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| JAN 30, 2020