Pushing Crayta is one way to meet consumers where they are, have them move upward on that immersion continuum, and cut costs by focusing on user-generated content: in this case, games. Go further: Our Marketing in the Metaverse webinar is at 11am ET today and will be recorded for those who read this late. You can register here.

One thing that we work really hard on is showing off user-generated content, in particular photography. Photos from our customers showing our products in their spaces gives customers a sense of the variety of styles that the product suits. Our reviews are another piece of user-generated content that we work really hard on. Some of our products have more than 2,000 reviews.

YouTube is the most popular platform for non-TV video content in the US, with 65% of the country’s short-form video viewers using the service to watch user-generated content, video game livestreams, and the like.

It’s not only one of the most-used social media and digital video platforms, but is also free from the production and M&A costs of its competitors thanks to its user-generated content and the recent shutdown of its Originals program.

It is all with user-generated content that directs sales instead of hardcore marketing on paid ads. It will also shorten the supply-to-demand chain. The entire industry from design to production will be much faster. More on-demand productions, more on-demand designs or more on-demand unique alterations that could be done quickly.

User-generated content can sway consumers to make a purchase, for example. Gen Z, millennials, and Gen X are likely to purchase products they’ve seen in user-generated content, per a June 2021 survey from Stackla. Offering an easy click-to-buy option next to an inspirational image has a similar effect. The trend is more pronounced in the youngest groups, but Gen X isn’t far behind.

eMarketer principal analysts Mark Dolliver, Nicole Perrin and Debra Aho Williamson at Insider Intelligence discuss what a new executive order could mean for user-generated content. They then talk about why The Wall Street Journal is doing well, publisher expectations for Q2 and Facebook's latest TikTok-like music making app Collab.

Before brands embark on short-video marketing, one of their key considerations should be the pros and cons of user-generated content (UGC). Marketers have had to learn to be comfortable with showing their brand messages in the midst of UGC on social media—and that’s been harder than ever, thanks to the recent rise in negativity and misinformation on some platforms. But to excel in the short-video format, especially on TikTok, marketers must also be willing to tap ordinary users for inspiration, participation, and viral distribution.

Content creation and management, which starts with sourcing the content, whether it be from photoshoots, a catalog of product imagery, previous campaigns, or even user-generated content (UGC) on social media. Related management tasks include versioning, organizing, and maintaining one source of truth for all users who work with the content.

For a platform that relies heavily on user-generated content to drive views and ad revenue, it would be bad business to alienate creators, and with Meta, YouTube, and Snap looking for any opportunity to poach talent away from TikTok, the company can’t afford to make any missteps. Looking ahead: Creator funds were intended to be an incentive, not a primary revenue stream.

Branded videos on the platform sit seamlessly next to user-generated content, making for an unobtrusive user experience. Instagram Is Witnessing Rapid Growth, Too. Instagram will overtake Facebook as the main platform in Meta’s stable. This year will mark the first time that Instagram’s ad revenues will exceed those of Facebook, and the gap will continue to widen through our forecast.

Our AVOD and free premium video streaming estimates exclude YouTube and other services that rely heavily on user-generated content such as Twitch. Our AVOD estimate is broader than our free streaming forecast because AVOD includes paid subscription services like Hulu and Paramount+, which feature advertising.