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Forecasts
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OCT 1, 2020
Total Media Ad Spending, US
Total Media Ad Spending
Total Media Ad Spending Growth, by Media
Digital Ad Spending
Magazine Ad Spending
Newspaper Ad Spending
Digital Out-of-Home Ad Spending
Digital Audio Services Ad Spending
Radio Ad Spending
Desktop/Laptop Ad Spending
Total Media Ad Spending, per Person
Mobile Ad Spending, per Mobile Internet User
Newspaper Ad Spending, per Newspaper Reader
TV Ad Spending, per TV Viewer
Total Media Ad Spending per Hour Spent with Media, per User
Total Media Ad Spending, by Media
Total Media Ad Spending Share, by Media
Digital Magazine Ad Spending
Digital Newspaper Ad Spending
Print Ad Spending
Out-of-Home Ad Spending
Radio + Digital Audio Services Ad Spending
TV Ad Spending
Mobile Ad Spending
Digital Ad Spending, per Internet User
Magazine Ad Spending, per Magazine Reader
Radio Ad Spending, per Radio Listener
Video Ad Spending, per Digital Video Viewer
Chart
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NOV 25, 2020
US Total Media Ad Spending Growth, Jan 2020-Oct 2020 (% change vs. previous year)
Chart
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OCT 22, 2020
Coronavirus Impact:
Change in Total Media Ad Spending in Canada and the US, by Media, July-Sep 2020 (% change vs. same period of previous year)
Chart
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OCT 22, 2020
Coronavirus Impact:
Change in Total Media Ad Spending in Canada and the US, by Industry, July 2020-Sep 2020 (% change vs. same period of previous year)
Chart
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OCT 1, 2020
US Total Media Ad Spending, by Media, 2019-2022 (billions)
Chart
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OCT 1, 2020
Digital Ad Spending in the US, 2019-2024 (billions, % change, and % of total media ad spending)
Chart
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OCT 1, 2020
US Connected TV Ad Spending, 2019-2024 (billions, % change, and % of total media ad spending)
Chart
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AUG 21, 2020
Coronavirus Impact:
US Total Media Ad Spending Growth, Jan-July 2020 (% change vs. prior year)
Chart
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JUL 15, 2020
Top 10 Fastest Growing US Advertisers, Ranked by Total Media Ad Spending Growth, 2019 (millions and % change vs. previous year)
Chart
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JUL 15, 2020
Top 10 US Retail Advertisers, Ranked by Total Media Ad Spending, 2018 & 2019 (billions)
Chart
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JUL 15, 2020
US Advertising by Category, Ranked by Total Media Ad Spending, 2019 (billions and % change vs. previous year)
Report
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NOV 17, 2020
2020’s Biggest US Forecasting Shocks:
A Year of Recalculations Brought About by COVID-19
The COVID-19 outbreak undermined many of our pre-pandemic
US
forecasts. Insight can now be gleaned by examining the difference between what we thought would happen as of February 2020 vs. what our forecasts now show.
Forecasts
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OCT 1, 2020
Digital Ad Spending, US
Digital Ad Spending
Digital Ad Spending per Hour Spent with Digital Media, per Person
Digital Ad Revenue Growth, by Company
Digital Ad Spending, by Industry
Digital Ad Spending Share, by Industry
Digital Ad Spending, by Format
Digital Ad Spending Share, by Format
Classified Ad Spending
Email Ad Spending
Rich Media Ad Spending
Search Ad Spending
Video Ad Spending
Esports Ad Revenues
Digital Ad Spending, per Internet User
Digital Ad Revenues, by Company
Digital Ad Revenue Share, by Company
Digital Ad Spending Growth, by Industry
Digital Ad Spending, by Device
Digital Ad Spending Growth, by Format
Banner Ad Spending
Display Ad Spending
Lead Generation Ad Spending
Rich Media Other Ad Spending
Sponsorship Ad Spending
Mobile Gaming Ad Revenues
Gaming Video Content Ad Revenues
Forecasts
|
OCT 1, 2020
Traditional Media Ad Spending, US
Traditional Media Ad Spending
Traditional Media Ad Spending Growth, by Media
Magazine Ad Spending
Print Ad Spending
Radio Ad Spending
Magazine Ad Spending, per Magazine Reader
Radio Ad Spending, per Radio Listener
Traditional Media Ad Spending, by Media
Traditional Media Ad Spending Share, by Media
Newspaper Ad Spending
Out-of-Home Ad Spending
TV Ad Spending
Newspaper Ad Spending, per Newspaper Reader
TV Ad Spending, per TV Viewer
Forecasts
|
OCT 1, 2020
YouTube, US
YouTube Ad Revenues
YouTube Gross Ad Revenues, per YouTube Viewer
YouTube Connected TV Ad Revenues
YouTube Video Ad Revenues
YouTube Net Ad Revenues, per YouTube Viewer
Adult YouTube Viewers
Forecasts
|
OCT 1, 2020
Ecommerce Channel Ad Spending, US
Ecommerce Channel Ad Spending
Ecommerce Channel Search Ad Spending
Ecommerce Channel Ad Spending Growth, by Company
Amazon Ecommerce Channel Ad Revenues
Amazon Ecommerce Channel Search Ad Revenues
Etsy Ad Revenues
Other Ecommerce Channel Ad Revenues
Other Ecommerce Channel Search Ad Revenues
Ecommerce Channel Display Ad Spending
Ecommerce Channel Ad Spending, by Company
Ecommerce Channel Ad Spending Penetration, by Company
Amazon Ecommerce Channel Display Ad Revenues
eBay Ad Revenues
Walmart Ad Revenues
Other Ecommerce Channel Display Ad Revenues
Forecasts
|
OCT 1, 2020
Mobile Ad Spending, US
Mobile Ad Spending
Mobile Ad Spending per Hour Spent with Nonvoice Mobile Activities, per Person
Mobile Ad Revenue Growth, by Company
Mobile Ad Spending, by Format
Mobile Ad Spending Share, by Format
Mobile Display Ad Spending
Mobile Rich Media Ad Spending
Mobile Video Ad Spending
Mobile Ad Spending, per Mobile Internet User
Mobile Ad Revenues, by Company
Mobile Ad Revenue Share, by Company
Mobile Ad Spending Growth, by Format
Mobile Banner Ad Spending
Mobile Messaging Ad Spending
Mobile Search Ad Spending
Forecasts
|
OCT 1, 2020
Social Network Ad Spending, US
Social Network Ad Spending
Social Network Ad Spending per Hour Spent with Social Networks, per Person
Social Network Ad Revenue Growth, by Company
Social Network Video Ad Spending
Mobile Social Network Video Ad Spending
Social Network Video Ad Revenue Growth, by Company
Social Network Ad Spending, per Social Network User
Social Network Ad Revenues, by Company
Social Network Ad Revenue Share, by Company
Desktop/Laptop Social Network Video Ad Spending
Social Network Video Ad Revenues, by Company
Social Network Video Ad Revenue Share, by Company
Forecasts
|
OCT 1, 2020
Facebook, US
Facebook Ad Revenues
Facebook Video Ad Revenues
Mobile Facebook Ad Revenues, per Mobile Facebook User
Facebook Users
Facebook Users
Facebook User Penetration, by Age
Facebook Users, by Gender
Facebook Users, by Race/Ethnicity
Facebook User Share, by Race/Ethnicity
Desktop/Laptop-Only Facebook Users
Mobile Phone Facebook Users
Dual Mobile Device & Desktop/Laptop Facebook Users
Tablet Facebook Users
Facebook Ad Revenues, by Device
Facebook Ad Revenues, per Facebook User
Facebook Ad Revenues per Hour Spent with Facebook, per Person
Facebook Messenger Users
Facebook Users, by Age
Facebook User Share, by Age
Facebook Users, by Generation
Facebook User Penetration, by Race/Ethnicity
Desktop/Laptop Facebook Users
Mobile Device Facebook Users
Mobile-Only Facebook Users
Smartphone Facebook Users
Forecasts
|
OCT 1, 2020
Snapchat, US
Snapchat Ad Revenues
Snapchat Ad Revenues, per Snapchat User
Snapchat Users
Snapchat Users, by Age
Snapchat User Share, by Age
Snapchat Users, by Generation
Snapchat Video Ad Revenues
Snapchat Ad Revenues per Hour Spent with Snapchat, per Person
Snapchat Users
Snapchat User Penetration, by Age
Snapchat Users, by Gender
Forecasts
|
OCT 1, 2020
Google, US
Google Ad Revenues
Google Gross Ad Revenues, per Search User
Google Search Ad Revenues
Mobile Google Search Ad Revenues
Mobile Google Ad Revenues
Google Display Ad Revenues
Mobile Google Display Ad Revenues
Forecasts
|
OCT 1, 2020
Twitter, US
Twitter Ad Revenues
Twitter Video Ad Revenues
Mobile Twitter Ad Revenues, per Mobile Twitter User
Adult Twitter Users
Twitter User Penetration, by Age
Twitter Users, by Gender
Twitter Users, by Race/Ethnicity
Desktop/Laptop Twitter Users
Mobile Device Twitter Users
Mobile-Only Twitter Users
Smartphone Twitter Users
Twitter Ad Revenues, by Device
Twitter Ad Revenues, per Twitter User
Twitter Users
Twitter Users, by Age
Twitter User Share, by Age
Twitter Users, by Generation
Twitter User Penetration, by Race/Ethnicity
Desktop/Laptop-Only Twitter Users
Mobile Phone Twitter Users
Dual Mobile Device & Desktop/Laptop Twitter Users
Tablet Twitter Users
Forecasts
|
OCT 1, 2020
Amazon, US
Total Ad Revenues
Display Ad Revenues
Amazon eCommerce Channel Ad Revenues
Amazon eCommerce Channel Search Ad Revenues
Amazon Fire TV Users
Mobile Ad Revenues
Search Ad Revenues
Amazon eCommerce Channel Display Ad Revenues
Amazon Echo Users
Amazon Prime Households
Forecasts
|
OCT 1, 2020
Connected TV, US
Connected TV Ad Spending
Connected TV Video Ad Spending
Connected TV Programmatic Video Ad Spending
Connected TV Ad Revenue Growth, by Company
Connected TV Users
Smart TV Users
Connected TV Users, by Age
Connected TV User Share, by Age
Connected TV Users, by Device
Connected TV User Penetration, by Device
Apple TV Users
Connected Game Console TV Users
Roku Users
Connected TV Display Ad Spending
Connected TV Programmatic Display Ad Spending
Connected TV Ad Revenues, by Company
Connected TV Ad Revenue Penetration, by Company
Connected TV Households
Smart TV Households
Connected TV User Penetration, by Age
Connected TV Users, by Generation
Connected TV User Growth, by Device
Amazon Fire TV Users
Blu-Ray Player Users
Google Chromecast Users
Forecasts
|
OCT 1, 2020
Display Ad Spending, US
Display Ad Spending
Display Ad Spending, by Format
Display Ad Spending Share, by Format
Display Ad Spending, by Device
Display Ad Spending Growth, by Format
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