But TV’s downward trend is clear: We estimate that US TV ad spending will make up 23.1% of total media ad spend in 2021 but will drop to 16.6% by 2025, as connected TV adoption increases and streaming services continue to eclipse traditional TV.

Roku would not disclose its minimums to us but indicated it will be “much lower than a traditional TV ad campaign.”. The opportunity: This move comes amid Roku’s recent push to improve its own measurement capabilities. The platform purchased Nielsen’s Advanced Video Advertising group in March for that very reason.

Advertisers aren't confident that their digital ads are working: A shift to digital channels in 2020 coincided with changes to tracking and privacy that have shaken advertiser faith.

On today's episode, we discuss emerging podcast sub-worlds, how listener behavior has (permanently?) changed, and how the ad dollars are fairing. We then talk about what we expect from Twitter's Ticketed Spaces, what is going on in the world of print, and how Americans get their news on social media. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

On today's episode, we discuss whether TV can produce an event that gathers a mass audience without relying on sports or news, why Warby Parker is eyeing brick and mortar, why advertising's future is in 3D, how folks find things to stream, what to make of TikTok's 1 billion users milestone, the new corporate dress code and greeting etiquette, where the football huddle came from, and more. Tune in to the discussion with eMarketer principal analysts Suzy Davidkhanian and Paul Verna and analyst at Insider Intelligence Blake Droesch.

US advertisers increased their investments on digital media by almost 15% last year despite a pandemic and recession, looking for flexibility and accountability.