US average time spent with digital will hit 8 hours and 14 minutes per day in 2022 after first crossing the 8-hour mark last year. That 1.9% increase isn't as big as in past pandemic years, but it's still eating up a bigger share of overall time spent with media.

This report explores our Q1 2021 estimates of time spent with media in the US and analyzes which behaviors will stick in 2021.

This report reviews our final 2020 numbers and new 2021 forecast for US time spent with media, highlighting pre- and post-pandemic estimates and expectations. Special attention is paid to TV, connected TV, OTT, digital audio, and social media.

US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come.