Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.

US subscription ecommerce sales will grow in 2022, but digital subscription buyer growth will slow.

On today's episode, we explore the "madness" surrounding the NCAA tournament each year, customers' reception of QR codes, soccer's rise in popularity in the US, discounts on Amazon Alexa, gaming subscriptions on the horizon, rules around how soccer players can celebrate during games, and more. Tune in to the discussion with our analysts Ross Benes and Dave Frankland and director of reports editing Rahul Chadha.

In 2022, US meal-kit subscription services will deliver $7.63 billion in digital sales to make up 22.8% of the country’s subscription ecommerce sales. The meal-kit subscription market has seen slowing growth since mushrooming by 85.0% in 2020, though its 17.0% increase this year is healthy nonetheless.

Right now, it's really a test; a way for us to test the ability to develop a subscription offering that makes sense for a user. We're testing the price point of subscriptions, the value exchange, and what features users are willing to pay $2.99 or $3.99 [for]. II: What have you learned? There's more work for us to do.

US TV ad spending will decline from next year through 2026 except for a slight uptick in 2024. At the same time, connected TV ad spending will grow at double-digit annual rates, more than offsetting the losses on the traditional side.

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

New forecasts for fuboTV subscription revenues, Peacock viewers, and Netflix and Disney+ viewers by age. KEY STAT: In 2022, Peacock will reach 64.3 million US viewers, up 25.0% year over year. Key Points. Peacock's reach climbs in US. We estimate, by the end of 2022, Peacock will reach nearly one-fifth of the US population. By 2026, one-fourth of the US population will view the Comcast-owned streamer.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why subscription ecommerce works, product categories best suited for this model, and how much subscription fatigue may be setting in. Then for "Pop-Up Rankings," we rank the top four subscription services that have staying power in the key categories of pets, beauty, food, and clothing. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Zak Stambor.

Among US Netflix subscribers who share their account with others, nearly half said they’d very likely cancel their subscription if the platform began charging them extra for sharing it. An additional 28% said they’d be somewhat likely to delete their accounts, while just 27% say they would stay subscribed.

In-app purchases and subscriptions aren’t just for gaming apps anymore, and the rise in online shopping will make ecommerce and affiliate advertising a viable model for more industries. Marketers. Incentivize first-party data sharing.

II: Why did you start a T-shirt club subscription membership? AC: A lot of the decisions we make are dictated by our customers and data. We launched a bundle program a couple of years ago, and it was so fantastically successful. It led us to think that a subscription program might have legs.