JAN 7, 2021
MAR 30, 2021
The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few.
JAN 15, 2020
MAR 29, 2021
JUN 28, 2021
Social commerce is rising rapidly worldwide. But to what extent can the US market mirror that of China, the world leader in social commerce?
MAY 5, 2020
JUL 23, 2019
APR 17, 2019
JAN 30, 2020
“Instagram Checkout definitely helped jump-start the appeal of completing a purchase on a social platform,” said Debra Aho Williamson, eMarketer principal analyst and author of our latest report, “US Social Trends for 2020: eMarketer's Predictions for the Year Ahead.”. “The idea has been around for years, but never really gained much traction," she said.
FEB 27, 2020
Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel.
JUL 20, 2021
Influencer marketing spending in the US is set to grow more than 30% this year and surpass a key milestone. According to our inaugural forecast on US influencer marketing spending, the category will exceed $3 billion in 2021 and will surpass $4 billion next year.
FEB 11, 2021
In this Meet the Analyst Webinar, Andrew Lipsman, eMarketer principal analyst at Insider Intelligence, shared the latest trends in social commerce.
DEC 31, 2020
And it also may simply be too little, too late; the other social platforms have already moved on from Stories to the next big trend in social content: TikTok-like short video. Embedded Tweets in Snapchat Stories.
MAR 9, 2021
In February, Facebook Shop rolled out to users in Canada and the UK, the feature’s first geographic expansion since it launched in the US in May 2020. While Facebook and Instagram have checkout capabilities in the US today, there’s been no indication such features will launch in Canada imminently.
JUL 16, 2019
Social commerce in general is finally starting to show real progress; 28% of respondents to Hootsuite’s 2018 Social Trends Survey said they had implemented social commerce or plan to in the next 12 months. Social commerce “is an area that we're really enthusiastic about investing around,” Facebook’s Fischer said.