JAN 7, 2021
JAN 11, 2022
On today's episode, we discuss why viral commerce will be the "it" trend this year and why micro- and nano-influencers are making a comeback. We then talk about what to expect from TikTok in 2022 and livestream shopping expectations. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
JAN 15, 2020
DEC 15, 2021
Social commerce is one of the biggest trends in social media in 2021. The major platforms are all pushing commerce to the forefront of their business strategies, introducing new features aimed at convincing consumers to go from inspiration to purchase with a click of a button or a tap on a mobile screen.
MAR 30, 2021
The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few.
MAY 5, 2020
JUN 28, 2021
Social commerce is rising rapidly worldwide. But to what extent can the US market mirror that of China, the world leader in social commerce?
MAR 29, 2021
JAN 30, 2020
“Instagram Checkout definitely helped jump-start the appeal of completing a purchase on a social platform,” said Debra Aho Williamson, eMarketer principal analyst and author of our latest report, “US Social Trends for 2020: eMarketer's Predictions for the Year Ahead.”. “The idea has been around for years, but never really gained much traction," she said.
FEB 27, 2020
Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel.
DEC 3, 2021
The gravitational pull of the second-largest digital ad platform in the US will still be too powerful to resist. Instagram will pull out all the stops to keep younger users in the fold. But marketers that want to reach teens and young adults will increasingly find them on TikTok and Snapchat instead. Trend: Viral Commerce Will Be the ‘It’ Trend in Social Commerce.
APR 26, 2022
Use deep analysis of consumer insights, competitive behavior, and social trends to define the company’s positioning. Own planning, go-to-market strategies, pricing decisions, and product innovation. May sit in a centralized function within multibrand organizations in which marketing communications and operations are owned by business units.
DEC 22, 2021
The trend: In social commerce, brands are discovering that less is more when partnering with content creators to feature their products. Social media users with a small but loyal following are becoming the strategic play for younger consumers.
DEC 14, 2021
Our exclusive primary research survey reveals which platforms US social media users feel most comfortable buying on, and why trust is essential for the future growth of social commerce.
JUL 20, 2021
Influencer marketing spending in the US is set to grow more than 30% this year and surpass a key milestone. According to our inaugural forecast on US influencer marketing spending, the category will exceed $3 billion in 2021 and will surpass $4 billion next year.
FEB 11, 2021
In this Meet the Analyst Webinar, Andrew Lipsman, eMarketer principal analyst at Insider Intelligence, shared the latest trends in social commerce.
NOV 22, 2021
A federal data privacy law in the US remains elusive, but some additional privacy regulations are likely. Several US states have privacy laws, including the California Privacy Rights Act (CPRA) that establishes an enforcement agency and surpasses GDPR in its protections in some ways.
MAR 8, 2022
JAN 18, 2022
What are the biggest trends in social platform usage in Latin America? What do these trends mean for marketers in Latin America? WHAT’S IN THIS REPORT? Our updated forecast for social network users in Latin America through 2025, with breakouts for Argentina, Brazil, and Mexico. We also discuss key trends at Facebook, Instagram, Snapchat, TikTok, and Twitter.
MAR 9, 2021
In February, Facebook Shop rolled out to users in Canada and the UK, the feature’s first geographic expansion since it launched in the US in May 2020. While Facebook and Instagram have checkout capabilities in the US today, there’s been no indication such features will launch in Canada imminently.
DEC 31, 2020
And it also may simply be too little, too late; the other social platforms have already moved on from Stories to the next big trend in social content: TikTok-like short video. Embedded Tweets in Snapchat Stories.