JAN 7, 2021
MAR 30, 2021
The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few.
JAN 15, 2020
JAN 10, 2019
MAY 5, 2020
JUL 23, 2019
APR 17, 2019
JAN 15, 2019
In the latest episode of eMarketer's "Behind the Numbers," analyst Debra Aho Williamson highlights some of her predictions for social media in 2019. What's in store for Facebook? What pitfalls must Instagram avoid? Will the stories format continue to win over users?
FEB 11, 2021
In this Meet the Analyst Webinar, Andrew Lipsman, eMarketer principal analyst at Insider Intelligence, shared the latest trends in social commerce.
JAN 30, 2020
“Instagram Checkout definitely helped jump-start the appeal of completing a purchase on a social platform,” said Debra Aho Williamson, eMarketer principal analyst and author of our latest report, “US Social Trends for 2020: eMarketer's Predictions for the Year Ahead.”. “The idea has been around for years, but never really gained much traction," she said.
JAN 18, 2019
In our recent report, “US Social Trends for 2019,” we predict that Instagram will experience some growing pains this year. Some of the challenges the social network could face include user dissatisfaction over the growing ad load, an increase in the use of the platform for bullying/trolling and election meddling.
DEC 31, 2020
And it also may simply be too little, too late; the other social platforms have already moved on from Stories to the next big trend in social content: TikTok-like short video. Embedded Tweets in Snapchat Stories.
MAR 9, 2021
In February, Facebook Shop rolled out to users in Canada and the UK, the feature’s first geographic expansion since it launched in the US in May 2020. While Facebook and Instagram have checkout capabilities in the US today, there’s been no indication such features will launch in Canada imminently.
FEB 27, 2020
Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel.
JUL 16, 2019
Social commerce in general is finally starting to show real progress; 28% of respondents to Hootsuite’s 2018 Social Trends Survey said they had implemented social commerce or plan to in the next 12 months. Social commerce “is an area that we're really enthusiastic about investing around,” Facebook’s Fischer said.