In 2021, Amazon will account for 41.4% of all USretail ecommerce sales. The tech giant will contribute more than 50% of US growth in online sales from 2019 to 2021. We estimate Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.
Following a strong Q1 fueled by government stimulus, we have increased our forecast for USretail ecommerce sales in 2021. US ecommerce sales are expected to grow 17.9% this year (higher than the 13.7% predicted in January 2021) to reach $933.30 billion. That pushes ecommerce’s share of total US retail sales to 15.3%, up from 14.0% last year. Ecommerce is now on track to surpass 20% of total retail by 2024.
US holiday retail ecommerce sales are expected to jump 11.3% year over year (YoY) and hit $206.88 billion, per eMarketer forecasts from Insider Intelligence. And connected TV display ad spending is expected to hit $13.41 billion in the US this year, according to our forecasts.
Learn how the pandemic, the biggest disruption to consumer retail spending in recent years, impacted US retail—and how it will impact your planning for 2021 and beyond.
Retail sales for the 2021 US holiday season will soar as brick-and-mortar shopping returns with a vengeance and ecommerce maintains double-digit growth rates.