In 2021, Amazon will account for 41.4% of all USretail ecommerce sales. The tech giant will contribute more than 50% of US growth in online sales from 2019 to 2021. We estimate Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.
Following a strong Q1 fueled by government stimulus, we have increased our forecast for USretail ecommerce sales in 2021. US ecommerce sales are expected to grow 17.9% this year (higher than the 13.7% predicted in January 2021) to reach $933.30 billion. That pushes ecommerce’s share of total US retail sales to 15.3%, up from 14.0% last year. Ecommerce is now on track to surpass 20% of total retail by 2024.
US holiday retail ecommerce sales are expected to jump 11.3% year over year (YoY) and hit $206.88 billion, per eMarketer forecasts from Insider Intelligence. And connected TV display ad spending is expected to hit $13.41 billion in the US this year, according to our forecasts.