DEC 23, 2020
Hulu will account for just under one-fourth (24.2%) of US CTV ad spending this year, and its share of net US CTV ad spending will remain larger than that of either YouTube or Roku through the end of our forecast period in 2022. However, we expect Hulu’s share to decline over that time frame, while both YouTube and Roku will capture larger slices of CTV ad outlays over the next few years.
JAN 13, 2021
Connected TV (CTV) and other forms of OTT video were an advertising bright spot despite last year's recession. Alison Levin, vice president of global ad revenue and marketing solutions at Roku, joins eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom to discuss what advertisers want from CTV, how they're accessing OTT video inventory, and where ad-supported video-on-demand (AVOD) fits into the 2021 media ecosystem.
AUG 12, 2020
Display ad spending in the US will rise by 5.5% this year, despite the pandemic. This report outlines our complete estimates of digital display ad spending, including breakouts by format, transaction method, industry, major ad sellers and more.