The US bank bought fintech Long Game in an effort to “future proof” its core business and appeal to millennials and Gen Zers.

Gen Z is getting older and steadily moving toward becoming the most digitally connected generation. In 2024, US Gen Zers will surpass millennials in regular internet use, and they'll do the same with smartphone penetration in 2026.

Among executives at US banks, less than half believe their institution has tools in place to effectively serve millennials.