Cyber Week was the biggest ecommerce week of the USholiday season in 2021, accounting for 23% of the online gross merchandise value (GMV) from that period. The week of December 12 was the second biggest, contributing a much smaller share, with 13% of ecommerce GMV.
US shoppers saw more out-of-stock messages this past holiday season than in previous years, per an Adobe index that tracks this activity. The index rose to 4.0 during the 2021 season, when US ecommerce consumers received more than 6 billion out-of-stock messages. That’s about an 8% increase year over year and a 264% jump from the pre-pandemic 2019 season.