Growing buying power of the Hispanic market: By 2025, Hispanic consumers will account for over 12 percent of total US purchasing power, underscoring the opportunity marketers and brands have to profit from catering to them.
Advertisers and platforms identify Hispanic media as a growth opportunity: TelevisaUnivision, NBCUniversal, and Canela are among the players looking to strengthen their relationships with this demographic group.
Hispanic consumers have endured exceptional financial volatility—mostly bad—during the pandemic. Even in normal times, this population is a moving target, with its diverse components evolving in financial strength, degrees of acculturation, and digital engagement.
At least 7.7% of US black adults cite a retailer's corporate social responsibility initiatives as an impetus for purchasing from them, lagging far behind more pressing criteria like deals/promotions (48.6%) and everyday pricing (40.5%). 16% of US internet users (12%) expect ads to promote diversity and inclusivity—important but still far behind things like giving product information (50%) and providing