Greenwood’s content arm pushes financial empowerment to pull in customers: The US neobank, which caters to Black and Latino communities, unveiled a studio arm that could help build anticipation for its 2022 launch. Its financial literacy programming could also help Greenwood stand out from similar neobanks.
Hispanic consumers have endured exceptional financial volatility—mostly bad—during the pandemic. Even in normal times, this population is a moving target, with its diverse components evolving in financial strength, degrees of acculturation, and digital engagement.
Latino-focused Fortú rolls out with support from SoFi, LendingClub: Fortú will serve un- and underbanked USLatinos—and it has the opportunity to gain traction by initially targeting underserved consumers within a market of around 60 million Latinos.
Telehealth bridged some gaps in mental health disparities: Anthem’s recent claims data analysis shows Hispanic and Latino members were the most active users of telehealth for mental health—but there’s still a long road to establishing health equity in virtual healthcare.