Digital gaming and viewership of gaming video content (GVC) has become more popular amid the pandemic. In 2021, some of this activity will see modest growth, while interest in other forms of gaming will taper off.

The mobile app for the livestreaming platform Twitch was most popular Twitch was most popular in the US in 2020, where the platform had over 17 million mobile app installs. The app was also big in Brazil, where downloads approached 10 million. More like this:. Report: The US Gaming Ecosystem 2021. Article: Creators are becoming a serious business for brands.

US gamers are gaming on a budget

Report: The US Gaming Ecosystem 2021. Article: Zuckerberg’s proposed Section 230 reforms would benefit Facebook at the expense of smaller firms. Article: Livestreaming finds a home among influencers.

Creators now have more ways than ever to make a living online. This report explores how brands should approach and engage creators for partnerships in the new monetization ecosystem.

This report provides our latest forecasts for VR and AR users in the US and examines some market dynamics affecting the maturation of immersive technologies.

They’ll also hasten the industry’s departure from gimmicky content toward a more meaningful and useful XR ecosystem. Nearly all recent research indicates that consumers have at least moderate interest in 5G XR applications.

This report explores our Q1 2021 estimates of time spent with media in the US and analyzes which behaviors will stick in 2021.

On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

US marketers go all in on gaming

The pandemic accelerated the increase in time spent with mobile activities in the US. Most of these gains will stick as people return to a more normal life in 2021.

Millennials and Gen Xers are gaming on mobile

The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains across most mobile activities will become permanent this year. In fact, we anticipate US adults will add 6 minutes to their average time spent with apps. As data suggests, it is clear that marketers need to revisit their mobile strategy for the year ahead. Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the mobile landscape today across key areas such as in-app advertising, video, SMS, gaming, and more.

So, the reach is definitely extensive when you get participation from endemic gaming talent.”. The Larger Gaming Ecosystem. In the past year, much of the focus on video game streaming has been about the expansion of social and entertainment components, which has the potential to create a more diverse audience within the gaming ecosystem. Here are four different ways the gaming ecosystem is evolving:.

Sony integrates Discord: Two weeks after Microsoft’s efforts to buy Discord crumbled, Sony announced an investment in and partnership with Discord that will embed it in its gaming services.