Report
| MAR 17, 2021
Digital gaming and viewership of gaming video content (GVC) has become more popular amid the pandemic. In 2021, some of this activity will see modest growth, while interest in other forms of gaming will taper off.
Article
| JAN 25, 2022
ES: Pricing, performance, and ease of use dictated who owned the market in the early days of personal computing. Today, VR ecosystems and platforms continue that trend as the metaverse takes shape: Consumers, developers, and content producers will eventually decide the future of the metaverse, but they will be limited by hardware’s capabilities. We look at the state of VR hardware, the key players, and how gaming could serve as a gateway to VR/AR adoption.
Article
| JAN 19, 2022
We break down the metaverse and how it can define the future of computing, gaming, finance, social media, and business: AR and VR technologies, expanding virtual platforms and ecosystems, as well as an appetite for more immersive experiences are pushing the boundaries of reality into the virtual world.
Report
| FEB 8, 2022
Payments Ecosystem: POS hardware, POS software, and gateway providers are working to become one-stop shops for merchants. Offering simple, robust access to front- and back-end solutions across industries lets them better serve merchants demanding integrated solutions.
Forecasts
| APR 26, 2022
Forecasts
| APR 29, 2022
Forecasts
| MAY 3, 2022
Forecasts
| APR 21, 2022
Report
| JUN 10, 2022
Brand interest in video games is rising, especially with the buzz around the metaverse. This report will look at the different ways developers monetize video games, and which of those methods are the most useful for marketers.
Forecasts
| APR 29, 2022
Report
| APR 19, 2022
Gaming platforms are much further ahead in terms of adoption of crypto, but they’re not quite there in terms of blockchain integration or scope. Video game platform Roblox, which is pioneering a metaverse-like world, counts nearly 50 million daily gaming users, including more than half of all children in the US as of July 2020, per Morning Brew.
Article
| JUN 9, 2022
Article
| MAY 27, 2022
HBO Max is making a show based on Sony-owned “The Last of Us”; Netflix has several video game adaptations like “Arcane”; Paramount+ has adapted Halo (which was created by Bungie); and Amazon is also working on an adaptation of (now Microsoft-owned) “Fallout.”.
Article
| JUN 13, 2022
Though video gaming has been around for decades, it was the entertainment of choice for many during the pandemic.
Forecasts
| MAR 15, 2022
Audio
| JUN 17, 2022
On today's episode, we discuss how much "Top Gun: Maverick" is helping movie theaters recover, why the number of American video game players is shrinking, the headwinds threatening air travel's recovery, how much money Spotify made from podcast ads, when Amazon may overtake Walmart as the largest retailer in the US, an unpopular opinion about the movie-viewing experience, how Bluetooth got its name, and more. Tune in to the discussion with our analysts Dave Frankland and Paul Verna and director of forecasting Oscar Orozco.
Forecasts
| MAY 3, 2022
Article
| JUN 1, 2022
Sony’s future gaming fortunes are in PC titles: The PlayStation maker is betting big on ports of its games on Windows PCs, a market where console rival Microsoft is already a dominant player.
Forecasts
| MAR 15, 2022
Report
| JUN 2, 2022
Nearly half of those subscribers had three or more subscription services in Q4 2021, according to a Q4 2019 to Q4 2021 CivicScience survey of US adults ages 18 and older. Of US gamers, roughly a quarter have a game subscription service and/or game cloud streaming service, according to February 2022 data from SurveyMonkey.
Article
| MAY 25, 2022
US smartphone gamers will spend $18.83 billion on virtual goods this year, a massive sum compared with the $0.78 billion they’ll spend on subscriptions. These intangible assets make up a growing industry in the gaming world, especially as more companies—from Nike to Spotify to Chipotle—enter the metaverse via games like Roblox.
Article
| MAY 24, 2022
Consolidation in the video game industry isn’t over: Electronic Arts is reportedly looking for a buyer or to merge with another media firm.
Article
| JUN 21, 2022
Some 3% of US adults have already purchased real estate in a metaverse environment, and a further 8% are interested in staking their claim on a digital land plot. That said, more than half of US adults have never heard of virtual real estate, indicating we’re still a ways out from society going meta.
Report
| FEB 22, 2022
Gaming app publishers are more likely to experiment with alternative monetization routes. According to an October 2021 survey by AdColony and Fyber, 39% of gaming app publishers worldwide monetized via in-app purchases, compared with just 6% of nongaming apps.
Article
| MAY 12, 2022
Gamers want to see creative ads that are seamlessly integrated into gameplay. Some 41% of US gamers ages 18 to 34 would like rewards for devoting time and attention to in-game ads. Meanwhile, 32% believe ads should never interrupt a hardcore gamer’s flow.