Digital gaming and viewership of gaming video content (GVC) has become more popular amid the pandemic. In 2021, some of this activity will see modest growth, while interest in other forms of gaming will taper off.

The mobile app for the livestreaming platform Twitch was most popular Twitch was most popular in the US in 2020, where the platform had over 17 million mobile app installs. The app was also big in Brazil, where downloads approached 10 million. More like this:. Report: The US Gaming Ecosystem 2021. Article: Creators are becoming a serious business for brands.

US gamers are gaming on a budget

Report: The US Gaming Ecosystem 2021. Article: Zuckerberg’s proposed Section 230 reforms would benefit Facebook at the expense of smaller firms. Article: Livestreaming finds a home among influencers.

Creators now have more ways than ever to make a living online. This report explores how brands should approach and engage creators for partnerships in the new monetization ecosystem.

Apple recently settled an antitrust case with US developers by creating a $100 million Small Developer Assistance fund and introducing important changes to the US App Store. That settlement benefits smaller developers involved in less lucrative gaming apps.

Gaming. Maturity, Iteration, and Market Sizing. Amazon’s gaming business is a tale of contrasts. On one side, its Twitch subsidiary is a pioneer and category leader in game-oriented streams and is expanding into a broader social video platform.

According to a May 2021 YouGov survey, over half (51%) of US mobile gamers said they’d prefer to watch ads and play for free, versus 19% who would rather make in-app purchases than see ads. But when asked specifically about rewarded video ads, the vast majority of US mobile gamers said they’d rather watch rewarded video ads than pay for in-app purchases, according to a Q2 2020 AdColony survey.

On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

U.S. District Judge Yvonne Gonzalez Rogers dismissed nine of Epic’s 10 claims against Apple and, in a separate judgement, ordered Epic to pay Apple $3.5 million for knowingly violating App Store rules.

At the heart of Amazon's flywheel is Amazon Prime—a subscription service that includes a wide variety of perks such as discounts on select items, expedited shipping, and online videos, games, and music, to name a few.

The pandemic accelerated the increase in time spent with mobile activities in the US. Most of these gains will stick as people return to a more normal life in 2021.

This report explores our Q1 2021 estimates of time spent with media in the US and analyzes which behaviors will stick in 2021.

On today's episode, we discuss how Netflix got on in Q2 of this year, why it's getting into gaming, and what to expect from the streaming giant for the rest of 2021. We then talk about people's perceptions of ad-supported video-on-demand (AVOD), what to make of ESPN+ raising its prices, and whether a Peacock and Paramount partnership makes sense. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

This report provides our latest forecasts for VR and AR users in the US and examines some market dynamics affecting the maturation of immersive technologies.

China sat atop the mobile gaming market, holding a 35% share of revenues worldwide, while the US trailed in second with a 20% share. Rounding out the top five countries were Japan, South Korea, and the UK. More like this:. Report: Time Spent with Media Overview 2021. Article: Oculus adopts Facebook's core business model with ad integration.

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