Learn how the pandemic, the biggest disruption to consumer retail spending in recent years, impacted US retail—and how it will impact your planning for 2021 and beyond.

This Snapshot includes infographics illustrating our proprietary forecast on the US retail market’s online and offline sales, ad spend trends, as well as where and what shoppers are buying.

Online grocery sales will surpass $100 billion in the US this year, per our forecast, but traditional grocers may not see as much of that spending as the major ecommerce players are.

Following a strong Q1 fueled by government stimulus, we have increased our forecast for US retail ecommerce sales in 2021. US ecommerce sales are expected to grow 17.9% this year (higher than the 13.7% predicted in January 2021) to reach $933.30 billion. That pushes ecommerce’s share of total US retail sales to 15.3%, up from 14.0% last year. Ecommerce is now on track to surpass 20% of total retail by 2024.

US digital grocery sales grew 63.9% year over year during the pandemic in 2020. In 2021, sales will reach $122.39 billion. This report details the emerging trends in digital grocery and the implications for key players in the space.

Social commerce is rising rapidly worldwide. But to what extent can the US market mirror that of China, the world leader in social commerce?

In this Meet the Analyst Webinar, Yory Wurmser, eMarketer principal analyst at Insider Intelligence, broke down our forecasts for retail mcommerce sales in the US. He also took stock of the leading factors driving that growth and what it means for retailers.

It’s no secret that US grocery ecommerce sales skyrocketed last year, shooting up by 63.9% over 2019. Our forecast reveals that growth will continue for the next few years, though not at the same unprecedented rate.

The forecast: In 2021, US Roku monthly users will increase by 11.5%, reaching 111.7 million monthly users. With these figures, Roku maintains its position as the most-used connected TV (CTV) device in the US market, though Amazon Fire TV is catching up.

Walmart edged out Amazon in 2020 as the leading US grocery ecommerce retailer. We expect Walmart to continue outselling Amazon in grocery ecommerce sales through our 2023 projections.

US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years, according to our latest forecast. We estimate that US shoppers spent $72.46 billion via click and collect last year, accounting for 9.1% of all ecommerce sales. This year, those figures will increase to $83.47 billion and 9.9%, respectively.

Social commerce sales in the US are picking up, but the size of the market pales in comparison to that of China, according to eMarketer’s latest forecast on social commerce.

But older shoppers are catching on

Our latest forecast shows that Amazon, Walmart, and eBay will remain the top three largest ecommerce companies in the US by total sales volume, while Best Buy and Target will usurp The Home Depot and Wayfair for the No. 5 and No. 6 spots on the 2021 list, respectively.

Coronavirus effects have radically altered the US retail and ecommerce landscape, with surprising changes in consumer behavior and category and retailer performance.

In this Meet the Analyst Webinar, Zia Daniell Wigder, senior vice president of content at Insider Intelligence, broke down our 2021 US retail and ecommerce sales forecast, and covered the significant shifts marketers will need to take into consideration for their in-store and ecommerce strategies long term.

The growth of the online category accelerated beyond our previous expectations in 2020. Amid the pandemic, tens of millions of US consumers became online grocery buyers for the first time, according to our latest forecast on US grocery sales. In 2021, this behavior will go from trial to habit for many shoppers.

US retail mcommerce sales grew 41.4% during the pandemic year of 2020 and are set to double from this elevated base by 2025. This report looks at what’s driving this growth and how sellers should respond.