Forecasts
| APR 29, 2022
Forecasts
| MAR 15, 2022
Report
| FEB 3, 2022
Article
| JUN 8, 2022
At Insider Intelligence, our forecasting team is constantly analyzing historical data, combing through insights from thousands of data sources, and reacting to industry forces to predict where markets and segments are heading. Peter Newman, senior forecasting analyst, worked on our latest forecast for US digital ad spending in Q1. He tells us how the recent market turmoil, supply chain issues, and economic uncertainty could impact the numbers in our forecast.
Forecasts
| MAR 15, 2022
Article
| JUN 28, 2022
Online consumer spending in the US was flat in Q1 2022 from the same quarter a year prior, as shoppers pivoted away from their pandemic-driven digital spending habits. While brick-and-mortar saw growth, the increase was just 3%.
Report
| NOV 16, 2021
Buoyed by a surge in US digital advertising, spending by the media and entertainment industries has exceeded pre-pandemic expectations and is poised for continued growth.
Article
| APR 6, 2022
In 2022, 40.7% of China’s digital ad spending will go toward the ecommerce channel, for ads offered by retailers like Alibaba and JD.com. This eclipses the share in the US, where 14.5% of digital ad spending will flow to ecommerce channel ads sold by the likes of Amazon, Walmart, and eBay.
Article
| MAR 11, 2022
With US digital ad spend projected to increase nearly 15% this year, brand partnerships can be a valuable component of the marketing mix. Transformational partnerships, in particular, power growth opportunities with many distinctive benefits.
Chart
| APR 1, 2022
Report
| SEP 16, 2021
After an inconsistent year for digital ad spending in 2020, every industry in the US will increase their outlays in 2021. The retail, consumer packaged goods (CPG), and entertainment industries will provide the biggest boosts, driving up overall digital ad spending by 25.5%.
Chart
| MAR 15, 2022
Chart
| MAR 15, 2022
Chart
| MAR 15, 2022
Chart
| MAR 1, 2022
Chart
| MAR 1, 2022
Chart
| MAR 1, 2022
Chart
| MAR 1, 2022
Chart
| MAR 1, 2022
Chart
| FEB 15, 2022
Article
| JAN 13, 2022
By 2024, we expect US digital ad spend to be about $65 billion higher than what we expected before the pandemic. The biggest drivers behind these larger-than-expected increases are retail media networks and connected TV.
Chart
| FEB 7, 2022
Chart
| MAY 1, 2022
Chart
| MAY 1, 2022
Chart
| JAN 13, 2022