Article
| MAY 20, 2022
Close to 8 in 10 branding professionals plan on allocating upfront spending to Hulu, per a survey from iSpot.tv. Peacock and YouTube TV are also major upfront spend magnets with 52% and 49% of branding professionals dishing ad dollars to those platforms, respectively.
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| APR 25, 2022
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| APR 6, 2022
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| APR 29, 2022
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| APR 29, 2022
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| APR 27, 2022
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| APR 27, 2022
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| APR 27, 2022
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| APR 25, 2022
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| APR 25, 2022
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| APR 25, 2022
Article
| MAY 6, 2022
While TV investments have remained resilient, YouTube is looking to drive viewership in a unique, consumer-first way. In this Q&A, Google's Brian Albert, managing director, shares why linear TV is largely going to revolve around live sports and news and connected TV is going to be the main topic in every Upfronts negotiation this year.
Report
| APR 1, 2022
The advertising industry has yet to crack the code on cross-screen, cross-platform video measurement. This year, buyers will experiment with new and improved measurement solutions and a multicurrency upfront.
Forecasts
| MAY 3, 2022
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| APR 11, 2022
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| APR 11, 2022
Report
| JUN 24, 2021
Advertisers are increasing their upfront commitments, particularly for connected TV.
Report
| MAY 21, 2021
The TV upfronts look to bounce back in 2021 after a tough year resulting from disruptions wrought by the pandemic.
Article
| MAY 19, 2022
To read the full interview, please download "Industry Insights: Upfronts and NewFronts." Download Now.
Article
| MAY 12, 2022
Both transact within the Upfront marketplace dynamics. This interview was conducted on April 11, 2022. To read the full interview, please download "Industry Insights: Upfronts and NewFronts." Download Now.
Article
| MAY 13, 2022
To read the full interview, please download "Industry Insights: Upfronts and NewFronts." Download Now.
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| APR 20, 2022
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| OCT 9, 2020
Article
| MAY 26, 2022
Although healthcare pricing is complex, providers and payers should be held accountable for not providing good faith estimates upfront. The cost of healthcare services can change throughout the course of a patient’s care and treatment. Estimates are not guarantees. Federal price transparency regulations will apply to health plans starting July 1.
Article
| MAY 23, 2022
The news: Podcast listenership is increasingly diverse and reflective of the overall US population, but while advertisers celebrated the medium’s diverse audience at the Interactive Advertising Bureau’s podcasting upfronts, they suggest there’s still room to improve.