The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media, entertainment and CPG industries. Countries covered in this report series include the US, UK and Germany.

eMarketer forecasting director Shelleen Shum shares our smart speaker usage estimates for the UK vs. the US.

Digital ad spending will total £14.73 billion ($19.64 billion) in the UK in 2019. For such a digitally advanced country, it’s no surprise to see every industry investing in digital channels, leading to an even spread of spend.

Digital video viewership in the UK is high, driven by a broad choice of platforms. From free over-the-top platforms, to broadcasters’ own on-demand services, to a flourishing subscription landscape, UK viewers have a rich and varied digital video diet.

eMarketer forecasting director Shelleen Shum talks about Brexit and its impact on digital ad spending for the Google-Facebook duopoly in the UK.

eMarketer senior forecasting analyst Oscar Orozco tees up our numbers for UK digital out-of-home advertising and factors behind its growth.

eMarketer forecasting director Shelleen Shum compares our retail market figures for Germany with the UK and identifies key growth drivers.