The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media, entertainment and CPG industries. Countries covered in this report series include the US, UK and Germany.

Digital video viewership in the UK is high, driven by a broad choice of platforms. From free over-the-top platforms, to broadcasters’ own on-demand services, to a flourishing subscription landscape, UK viewers have a rich and varied digital video diet.

eMarketer forecasting director Shelleen Shum shares our smart speaker usage estimates for the UK vs. the US.

Digital ad spending will total £14.73 billion ($19.64 billion) in the UK in 2019. For such a digitally advanced country, it’s no surprise to see every industry investing in digital channels, leading to an even spread of spend.

Retail sales in the UK are slowing as Brexit concerns bite. However, ecommerce growth remains robust, underpinned by smartphone shopping and buying. The future of retail, however, is omnichannel.

eMarketer forecasting director Shelleen Shum compares our retail market figures for Germany with the UK and identifies key growth drivers.

Lingering uncertainty over Brexit has had an impact on all industries across the British economy, but the automotive sector has been hit particularly hard, which has affected how much it can spend on digital ads.

eMarketer forecasting director Shelleen Shum shares our readjusted estimates for UK internet users who will deploy ad blockers between 2019 and 2021.

The consumer packaged goods (CPG) industry in the UK has to deal with not only Brexit effects, but also strong competition from retailers’ own-label products. As such, we predict that this industry will see a diminishing share of the digital ad spend market through 2020.

eMarketer vice president of forecasting Monica Peart shares our tablet usage numbers for the UK, including a breakdown on the device’s most popular age group.

eMarketer forecasting director Shelleen Shum explores our viewership numbers for subscription OTT in the UK and reasons behind Netflix’s lead.

UK adults have reached peak media consumption, spending an average of 9 hours, 38 minutes each day with media. Time spent is shifting to digital channels, particularly to smartphones.

eMarketer forecasting director Shelleen Shum explores our usage numbers for chat apps in the UK and why WhatsApp is a winner.

eMarketer senior forecasting analyst Cindy Liu explores our usage numbers for connected TV in the UK, including key factors at play, like smart TVs. Watch now.

eMarketer forecasting analyst Eric Haggstrom shares our numbers for monthly Spotify listeners in the UK vs. the US. Watch now.

eMarketer forecasting director Shelleen Shum explores our numbers for UK podcast listeners and reasons why adoption is slow. Watch now.