MAR 17, 2021
The availability and use of data has revolutionized advertising in recent decades. Shane McAndrew, chief data strategy officer at agency Mindshare, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the new Data Ethics Compass developed with GroupM and Unilever, what consumers expect from advertisers and their partners, and why experimentation is critical to attributing revenues to marketing touchpoints.
APR 29, 2021
We love the partnership that we kicked off with Unilever. Obviously, it's a massive global brand, but specifically when we looked at Ben & Jerry's—one of the brands that Unilever owns—it’s a great example to follow, because it's been a prevalent force in social purpose work and social injustice. We're on that same journey as a brand. How do we give back to our community?
MAY 24, 2021
“As shoppers move their trips online and spend less time in browsing in store, it will be harder to capture those impulse purchases, making highly targeted digital media even more critical to our marketing mix,” said Jayme Jansky Beck, team lead for shopper marketing at Unilever.
SEP 3, 2020
However, Unilever cut advertising at the height of the pandemic, shifting spend from ice cream (its core food category) to hygiene products. After evaluating spend on a weekly basis, the company now plans to make significant increases during H2. Interviews conducted for this report confirmed that some advertisers cut spend for essential products because demand was already outweighing supply.
JUN 2, 2021
Further, it offers its mental health products to over 2,000 companies, including big names like Starbucks, Unilever, and Adobe, and along with mental health app Calm, it accounts for 90% of active mental health app users, per a 2020 Journal of Consulting and Clinical Psychology study. The Solera tie-up now gives Headspace even more distribution channels for its mental health products.
MAY 23, 2021
In the past few months alone, major brands including Coca-Cola, Facebook, The Home Depot, and Unilever have all announced global agency reviews. Four in 10 brand marketers surveyed by Adweek Intelligence in October and November 2020 planned to retain their current agencies.
JAN 7, 2021
In December, P&G competitor Unilever said it would return to Facebook, Instagram, and Twitter in January after a months-long hiatus triggered by concerns about how the platforms were managing harmful content.
FEB 9, 2021
Sonika Malhotra, Co-Founder, Global Brand Director, Love Beauty and Planet, Unilever. Junior Scott Pence, CMO, Creative Director, Peace Out Skincare. Click here to download and read more.
FEB 8, 2021
Before MediaMath, he worked at Nielsen, where he was directly responsible for overseeing teams of 7,000 and for relationships with global advertisers like Coca-Cola, PepsiCo, Unilever, Nestlé, and P&G.
MAY 6, 2021
"Dove has a deep understanding of the totality of the woman," said Pura García Podestá, global brand director of Dove at Unilever, in an interview with digital news outlet Adlatina. “Hair is a representation and a reflection of the personal story itself, and we celebrate all those women who choose to wear their hair in their own way.”. Breaking Gender Norms and Stereotypes.
JAN 15, 2021
In December, P&G competitor Unilever said it would return to Facebook, Instagram, and Twitter in January after a monthslong hiatus triggered by concerns about how the platforms were managing harmful content.
NOV 23, 2020
The Unilever brand, along with its lifestyle sister brand Love Home and Planet, reached $100 million in sales in December 2019. How has the pandemic affected Love Beauty and Planet’s business? The pandemic has been a difficult time for the whole world. But we’ve learned that self-care becomes that much more important when you’re stressed out.
MAR 30, 2020
Advertising launch partners include State Farm, Unilever, Target and more. In addition to promoting Peacock, NBCU’s parent company Comcast made a few other moves indicating its plans to expand its digital video operations. It shared more details about its One Platform advertising product, which is designed to allow marketers to centralize their TV and digital video ad buying across NBCU properties.
NOV 11, 2020
., Google, Netflix, Procter & Gamble, and Unilever—also ran ads, made statements, and/or donated resources in support of these causes. Other brands have faced pressure to be more inclusive after public outcry, boycotts, or negative social media attention. In December 2019, the Hallmark Channel came under fire when it pulled commercials for wedding planning company Zola that featured a same-sex couple.
MAY 10, 2021
In the past few months alone, major brands like Coca-Cola, Facebook, The Home Depot, and Unilever have all announced global agency reviews. Four in 10 brand marketers surveyed by Adweek Intelligence in October and November 2020 planned to retain their current agencies.
JUL 13, 2020
While many big-name brands, including Unilever, Coca-Cola and others, have paused spending, there is still a long tail of smaller advertisers that will continue to advertise on the platform. How has social network monetization changed in Q2 2020? Commerce was top of mind this quarter for the social platforms.
NOV 5, 2020
Other early movers, including Disney, Google, Netflix, P&G, and Unilever, also ran ads, made statements, and/or donated resources in support of these causes. Other brands have faced pressure to be more inclusive after public outcry, boycotts, or negative social media attention.
SEP 10, 2020
However, Unilever cut advertising at the height of the pandemic, shifting spend from ice cream (its core food category) to hygiene products. After evaluating spend on a weekly basis, the company now plans to make significant increases during H2 2020.
JUL 25, 2019
Since 2018, major CPG deals include: Conagra purchasing Pinnacle Foods for $10.9 billion; Ferrero acquiring Nestlé for $2.8 billion; Kellogg selling Keebler and Famous Amos to Ferrero for $1.3 billion; Mondelēz International buying Tate’s Bake Shop for $500 million; P&G buying Walker & Company Brands; and Unilever acquiring a 75% stake in Equilibra.
JAN 14, 2019
Unilever snatched up Dollar Shave Club for $1 billion in 2016. And recently, Procter & Gamble acquired Walker & Company, maker of personal care products for people of color. Perhaps most significantly, the acquiring companies have adopted a mostly hands-off approach to the new brands in their portfolios, to keep their respective brand identities and startup cultures intact.
MAY 20, 2020
This approach is practical for marketers with a large portfolio of brands, such as Unilever. The MASO (multiple-advertiser spot optimization) capability can handle different advertisers within a single commercial execution. Initial laboratory test results for both solutions have been kept confidential.
MAR 11, 2019
But despite these new resources, companies like Unilever—which has struggled to ditch fake followers—have caused speculation that the fraud problem won’t go away anytime soon. “Do I think that there will be a day when we’re going to be able to 100% know that every follow is real? I don’t think so,” said Noah Mallin, head of content and experience at Wavemaker.
MAR 2, 2020
Unilever in mid-2018 took a strong stance on influencer marketing fraud, saying that the company would not work with influencers that had bought followers, and that its brands would never buy followers.
MAR 6, 2019
Last year, Unilever tested using in-store displays to measure consumer engagement in Brazil and the US. At the 2018 Marketing Week Insight show, the company's global vice president of consumer and market insight BV Pradeep stated that he believed marketers should put more effort into developing similar in-store measurement tools.
JUN 15, 2020