APR 7, 2022
The recap: At the IAB's first-ever PlayFronts event, brands like American Eagle and Unilever discussed how they use gaming to promote commercial goals and connect with increasingly hard-to-reach cohorts such as Gen Z. Speakers outlined the scope and variety of gaming audiences, while also pointing out that many businesses have been slow to respond to these opportunities.
FEB 14, 2022
Inflation was a common complaint in companies’ earnings calls, with Coca-Cola, Kellogg Company, Unilever, and many others citing high rates as a reason for decreased profits. Food prices alone rose 0.9% in January, more than every category but energy. Meanwhile, online prices grew 2.7% year over year (YoY) last month, according to Adobe’s Digital Price Index.
APR 4, 2022
A letter decrying that policy was eventually signed by 60 other organizations, including Levi's, Unilever, Patagonia, Johnson & Johnson, and other notable brands, and published in The Dallas Morning News on March 11. Apple's legal team is collaborating with policymakers and advocacy groups to develop strategies and file court papers in LGBTQ rights matters.
MAR 17, 2021
The availability and use of data has revolutionized advertising in recent decades. Shane McAndrew, chief data strategy officer at agency Mindshare, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the new Data Ethics Compass developed with GroupM and Unilever, what consumers expect from advertisers and their partners, and why experimentation is critical to attributing revenues to marketing touchpoints.
MAY 24, 2021
“As shoppers move their trips online and spend less time in browsing in store, it will be harder to capture those impulse purchases, making highly targeted digital media even more critical to our marketing mix,” said Jayme Jansky Beck, team lead for shopper marketing at Unilever.
DEC 2, 2021
And companies like Unilever have committed to adding labels with carbon imprint information on their products. Prediction. Carbon footprint information will become far more common within apps over the next year. This trend will extend beyond mobile, but mobile will play a key role given the centrality of apps and mobile search in shopping and consumption. Read Next. Sources. BBC. Digital Trends.
APR 28, 2022
Eventually acquired by Unilever for $1 billion in 2016, Dollar Shave Club is today struggling to find growth. On Unilever’s Q4 2021 earnings call, CEO Alan Jope acknowledged that the economics of the D2C model had changed, and that Dollar Shave Club was having trouble expanding product sales beyond razors.
NOV 17, 2021
Last year, Instacart debuted a self-service advertising platform that enables brands to promote their products in search results, attracting advertisers such as PepsiCo, Procter & Gamble, and Unilever. Instacart’s most significant 2021 hires have been Fidji Simo and Carolyn Everson, both former Facebook executives with deep experience in the advertising space.
SEP 20, 2021
As a result, even large, established CPG brands like Nestlé, Unilever, and AB Inbev have begun experimenting with D2C models. The shortened distribution path when selling without a middleman or intermediary can mitigate supply issues and price increases. Plus, skipping big-box retailers means companies can market directly to customers and access valuable data to help personalize their experiences.
MAY 6, 2021
"Dove has a deep understanding of the totality of the woman," said Pura García Podestá, global brand director of Dove at Unilever, in an interview with digital news outlet Adlatina. “Hair is a representation and a reflection of the personal story itself, and we celebrate all those women who choose to wear their hair in their own way.”. Breaking Gender Norms and Stereotypes.
SEP 3, 2020
However, Unilever cut advertising at the height of the pandemic, shifting spend from ice cream (its core food category) to hygiene products. After evaluating spend on a weekly basis, the company now plans to make significant increases during H2. Interviews conducted for this report confirmed that some advertisers cut spend for essential products because demand was already outweighing supply.
NOV 11, 2020
., Google, Netflix, Procter & Gamble, and Unilever—also ran ads, made statements, and/or donated resources in support of these causes. Other brands have faced pressure to be more inclusive after public outcry, boycotts, or negative social media attention. In December 2019, the Hallmark Channel came under fire when it pulled commercials for wedding planning company Zola that featured a same-sex couple.
NOV 23, 2020
The Unilever brand, along with its lifestyle sister brand Love Home and Planet, reached $100 million in sales in December 2019. How has the pandemic affected Love Beauty and Planet’s business? The pandemic has been a difficult time for the whole world. But we’ve learned that self-care becomes that much more important when you’re stressed out.
MAR 30, 2020
Advertising launch partners include State Farm, Unilever, Target and more. In addition to promoting Peacock, NBCU’s parent company Comcast made a few other moves indicating its plans to expand its digital video operations. It shared more details about its One Platform advertising product, which is designed to allow marketers to centralize their TV and digital video ad buying across NBCU properties.
SEP 10, 2020
However, Unilever cut advertising at the height of the pandemic, shifting spend from ice cream (its core food category) to hygiene products. After evaluating spend on a weekly basis, the company now plans to make significant increases during H2 2020.
APR 29, 2021
We love the partnership that we kicked off with Unilever. Obviously, it's a massive global brand, but specifically when we looked at Ben & Jerry's—one of the brands that Unilever owns—it’s a great example to follow, because it's been a prevalent force in social purpose work and social injustice. We're on that same journey as a brand. How do we give back to our community?
AUG 2, 2021
Unilever, Procter & Gamble, Clorox, Nestlé, Mars, Coca-Cola, and PepsiCo were early partners; all were prepared to redesign at least some of their packaging in order to participate. Newer partners include Danone, Perrier, and Nutella. In France, ecommerce customers order Loop-enabled products via this site for delivery to their homes. (Shoppers can also buy some products in select stores.)
MAY 10, 2021
In the past few months alone, major brands like Coca-Cola, Facebook, The Home Depot, and Unilever have all announced global agency reviews. Four in 10 brand marketers surveyed by Adweek Intelligence in October and November 2020 planned to retain their current agencies.
JAN 7, 2021
In December, P&G competitor Unilever said it would return to Facebook, Instagram, and Twitter in January after a months-long hiatus triggered by concerns about how the platforms were managing harmful content.
JUN 15, 2020
JAN 15, 2021
In December, P&G competitor Unilever said it would return to Facebook, Instagram, and Twitter in January after a monthslong hiatus triggered by concerns about how the platforms were managing harmful content.
JUN 2, 2021
Further, it offers its mental health products to over 2,000 companies, including big names like Starbucks, Unilever, and Adobe, and along with mental health app Calm, it accounts for 90% of active mental health app users, per a 2020 Journal of Consulting and Clinical Psychology study. The Solera tie-up now gives Headspace even more distribution channels for its mental health products.
MAY 23, 2021
In the past few months alone, major brands including Coca-Cola, Facebook, The Home Depot, and Unilever have all announced global agency reviews. Four in 10 brand marketers surveyed by Adweek Intelligence in October and November 2020 planned to retain their current agencies.
FEB 9, 2021
Sonika Malhotra, Co-Founder, Global Brand Director, Love Beauty and Planet, Unilever. Junior Scott Pence, CMO, Creative Director, Peace Out Skincare. Click here to download and read more.
FEB 8, 2021
Before MediaMath, he worked at Nielsen, where he was directly responsible for overseeing teams of 7,000 and for relationships with global advertisers like Coca-Cola, PepsiCo, Unilever, Nestlé, and P&G.