OCT 18, 2021
The New York City-based brand gained traction a few years ago as the leading period underwear provider after its launch of NYC subway ads that sparked public conversations around menstrual care products. In the past year, Plotkin has helped Thinx launch campaigns like “Thinx for All,” a period underwear line sold at Target, and expanded the brand’s plus-size collection.
MAR 23, 2020
Having experienced the frustrations of shopping for underwear and socks firsthand, Brian Berger, founder and CEO of men’s lifestyle brand Mack Weldon, set out to reinvent men’s basics.
JUN 28, 2019
NOV 11, 2020
The majority of emails from bra and underwear brand ThirdLove are personalized messages based on sizing or geared toward some sort of observable website behavior, said Rebecca Traverzo, vice president of marketing. Customers get personalized emails 70% to 80% of the time and “standard” campaign emails the rest of the time. Email drives close to 50% of ThirdLove’s overall revenue.
NOV 5, 2020
Likewise, bra and underwear company ThirdLove built its brand on catering to people of all body types. In its advertising, it forgoes the stereotypically thin fashion model in favor of unretouched women of all ages, colors, shapes, and sizes. “Consumers want to see themselves represented in the brands they support,” said Ra’el Cohen, chief creative officer of ThirdLove.
JUL 24, 2020
We’ve coined polos as the perfect Zoom work attire shirt, simply because you may only have a little screen to show your style and the Zoom polo will allow you to look like you’re dressing up—even if you’re wearing underwear and no shoes. In the past few months, brands have changed their investment in advertising—both traditional and digital.
JUL 30, 2019
But what we found was some customers were holding off on buying a new product or a new color of underwear, or anything new, because they were either waiting to have a shopping cart of more than $50 to get the free shipping, or to have more than a $100 or $200, which would get them our Savings Meter discounts.
JAN 28, 2020
Excluded items include those valued at more than €900 ($1,062), smartphones, underwear, food and personalized items. Buyers have 15 days from the date they receive their order to request a free return and reimbursement at a post office. The service is available in France, Germany, Spain and the UK, as well as Australia, Canada, Russia and the US.
JUN 27, 2019
The company makes and sells underwear, swimwear, some outerwear and accessories. A light-hearted presence on Instagram, Facebook and other social media has netted several hundred thousand followers and boosted brand recognition. A 2019 study of D2C marketing by Rakuten found that 74% of consumers in France ages 18 and older had heard of Le Slip Français, and 32% had bought products from the brand.