August 2019 data from the same source found VK to be the most visited social network in Ukraine—though its status has been contentious given the continuing battles between Ukraine and Russia. In Western Europe, Social Network Penetration and Growth Are Low by Global Standards.

According to data from Integral Ad Science (IAS) cited by The New York Times, some of the most blocked terms by advertisers currently include words like “Russia,” “Ukraine,” “impeachment” and “election,” as well as “Trump.”. The fear, of course, is backlash from consumers.