Chipmakers faced with huge stockpiles: The war in Ukraine and China shutdowns are taking their toll on the PC and smartphone market. Manufacturers might have to pivot to produce chips for other uses.

European consumers are changing their buying habits vis-à-vis inflation: The war in Ukraine is impacting economic conditions in numerous European markets, driving up prices to near-record levels and reversing recent gains in consumer confidence.

A number of economic headwinds threaten to pummel retailers: The war in Ukraine, continued supply chain bottlenecks, and rising inflation are increasing the risk of recession.

War in Ukraine could extend the chip shortage: Energy and logistics costs are rising, while inflation threatens to balloon and inhibit economic growth for Western Europe and the world.

On today's episode, we discuss what brands and companies are doing in support of Ukraine, what they should be considering from a brand safety perspective, and what's going to be most important to consumers. Tune in to the discussion with our analyst Dave Frankland.

Payments industry reacts to Russia’s invasion of Ukraine and international sanctions.

Big Tech faces dilemma in Russia-Ukraine conflict: While rushing to get refugees to safety, companies debate remaining neutral, which would seem like compliance with Russia, or leveling sanctions and risking retribution from the Kremlin.

Ukraine conflict presents a chance for social media to amend a history of misinformation: American tech firms clashed with Russia over the weekend, often rebuking its requests.

Ukraine conflict could bog down various supply chains: Russia and Ukraine are a significant source for materials and energy supplies, and continued conflict and Russian sanctions will lead to shortages.

The Ukraine crisis forces video platforms to make tough decisions: Political content is thriving on Twitch and YouTube, but so is misinformation.

Russian cyberattack on Ukraine has far-reaching implications: The unprecedented DDoS attack on Ukraine triggers calls for worldwide cybersecurity measures to protect infrastructure.

ES: Mounting tensions between Russia and Ukraine could leave necessary chip components in short supply: The region produces neon and palladium, which could further choke chip supplies if unavailable.

Beyond the chart: While the Russia-Ukraine war and supply chain snarls are driving inflation, these cost-cutting habits may be here to stay. “These factors have only jump-started the food shortage that climate change will inevitably bring,” said Blake Droesch, analyst at Insider Intelligence. More like this:. Report: The Era of Uncertainty.

Supply chain distress has been exacerbated by the war in Ukraine. Geopolitical tensions have an impact on every industry, from CPG to oil and gas. However, as time passes, the economic impact may soften. The Russia-Ukraine War Is Resulting in Local Ad Markets Plunging.

The body is issuing anti-misinformation guidelines (spurred by the pandemic and war in Ukraine), updated standards regarding ad placements, and the first measures that should be followed to make the metaverse a brand-safe environment for advertisers.

Twitter has started a gentle decline in US users. The social media app peaked in 2021 with 57.8 million monthly US users. This year, that figure will flutter downward by 0.5%, hitting 57.5 million by year-end. But it's not all a decline for the platform.

The news: During Russia’s unprovoked invasion of Ukraine, it has faced resistance from Ukrainian military and civilians and crushing US-led economic sanctions, all of which could lead to Russian hackers targeting US companies, per Ars Technica. How we got here: The Biden administration warned this week that there's a heightened alert for Kremlin-sponsored strikes on US-based firms and utilities.