Report
| DEC 13, 2021
Next year in the UK, digital video ads will make gains, Brexit will continue to complicate ecommerce and data privacy rules, and retailers will reimagine the in-store experience.
Report
| NOV 19, 2021
As UK consumers settle on new ways of shopping and buying post-pandemic, retailers must keep pace and cater to these new habits.
Article
| FEB 8, 2022
Investment soared sevenfold in 2021 for UK-based fintechs—here’s why we expect that trend to carry through 2022.
Article
| DEC 30, 2021
Lockdowns in the UK drove up video consumption, and multiperson households made good use of their multiple screens. Advertisers now need to adapt to an audience that is more device-agnostic and content-hungry than ever.
Article
| DEC 22, 2021
JPMorgan kept its eye on technology and the crypto trend—no matter what Jamie thought personally: The banking giant’s 2021 featured a UK digital-only launch, fintech acquisitions, crypto offerings for retail clients, and advocating for staff in branches to become licensed advisors.
Article
| NOV 24, 2021
Forecasts
| MAY 11, 2022
Report
| MAY 18, 2022
The UK digital ad market is thriving. It will grow 11.9% this year, reaching £25.84 billion ($35.54 billion). Video will be a big contributor to this growth, as will social network spending, which is being disrupted by the likes of TikTok.
Report
| JAN 22, 2021
Programmatic ad spending will account for 93.6% of total UK display ad spending this year, or £7.90 billion ($10.09 billion). Open exchanges, though, will account for a diminishing proportion of that total; spend declined 2.4% in 2020.
Article
| MAY 26, 2022
The news: Modern CMOs have a complicated relationship with data, according to a study from data and analytics platform Adverity. 300 CMOs from small and midsize businesses in the US, UK, and the DACH region (Germany, Austria, and Switzerland) took part in the survey. Behind the numbers:.
Chart
| MAY 4, 2022
Report
| DEC 6, 2021
Report
| NOV 22, 2021
The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.
Chart
| FEB 23, 2022
Chart
| FEB 23, 2022
Chart
| FEB 23, 2022
Report
| JUN 28, 2021
Chart
| JAN 20, 2022
Article
| NOV 10, 2020
Digital retail will have a huge impact on UK shopper trends in the coming holiday season. This year,
ecommerce will account for nearly a third of all holiday spending, its largest share to date. Brick-and-
mortar shopping, meanwhile, remains on the precipice.
Report
| APR 29, 2021
Total ad spending in France and Germany took a big hit in 2020, as a result of the pandemic. But digital advertising bucked that trend and will lead a strong double-digit recovery in ad outlays during 2021.
Chart
| FEB 6, 2020
Report
| MAR 31, 2021
Report
| JAN 18, 2022
TikTok is the fastest-growing social platform amid slow overall social network user gains in the UK. Facebook remains the dominant force, but as its user base ages, its grip will begin to slip.
Report
| JUL 28, 2020
Report
| JAN 21, 2020
UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.