DoorDash and Uber Eats continue gaining market share

Food delivery apps like Uber Eats, DoorDash, and SkipTheDishes—a Winnipeg-based homegrown competitor to the US-based services—had already established a foothold before the pandemic. The greater need for delivery last year elevated their influence in food service, even though the fees they charge have raised concerns in the restaurant industry and for regulators.

Marketers have had to be nimble as they navigate during these uncertain times. Real-time data and feedback has helped many—including companies like UberEats and Chobani—stay on top of things and reach consumers with relevant content and marketing amid the pandemic.

"I have a message for the big third-party food delivery services like Uber Eats," said Ontario Premier Doug Ford when announcing a return to stricter rules for food service during the second wave in October. “It’s time for you to do your part. Please consider reducing the commission rates you charge the restaurants impacted by these new health measures.”.

Meanwhile, Uber said in its Q2 2020 earnings release on August 6 that more restaurants, including Baskin Robbins, Chopt Creative Salad and A&W Restaurants, have joined its Eats platform.

The third-party aggregators like Uber Eats, SkipTheDishes and DoorDash are being driven upward by the 18-to-34 segment primarily. The Restaurants Canada/BrandSpark data shows that 23% of 18-to-34s used such an app at least once a month compared with 8% for 50 and over.

In 2020's pandemic-ravaged economy, Uber and Lyft will share in the pain. Usage for both services has been highly correlated with various local and statewide lockdown orders, and although we expect both companies will see better figures in H2 2020 than they did in H1, neither will get close to their 2019 numbers until next year.

Note that this figure refers only to Uber and doesn’t include the Uber Eats food delivery service. Digital Travel Bookers. Booking travel digitally has long since become the norm in the US—but with so little travel happening in 2020, this metric was bound to decline. Instead of 129.6 million people booking travel online, that figure will be 113.4 million, wiping away 16.2 million potential bookers.

He has also had sponsorships with brands like Red Bull, Samsung, Uber Eats and adidas. Ninja’s appeal is based on his personality, not his skills as a gamer. In fact, last year, he didn’t even qualify for the Fortnite World Cup, the game’s premier tournament.

“We’ve also seen increased spending from Grubhub and Uber Eats to bolster quick-service restaurants [QSRs] and casual dining transactions. Traditional movie spending weakened, but there was an uptake in streaming services.” This TV spend was accompanied by messaging that emphasized the availability and ease of different ways of getting products or services to consumers.

This is closely followed by Grubhub (including Seamless) and Uber Eats, which capture 26.7% and 25.2% of consumer spending in the US, respectively.

eMarketer junior forecasting analyst Nazmul Islam and principal analyst Andrew Lipsman tell us the likelihood that your food delivery driver has eaten some of your meal. How are people using food delivery apps, and how can they make the unit economics work for everyone?

The third-party aggregators like Uber Eats, SkipTheDishes and DoorDash are being driven upward by the 18-to-34 segment primarily. The Restaurants Canada/BrandSpark data shows that 23% of 18-to-34s used such an app at least once a month compared with 8% of those ages 50 and oolder.

Jersey Mike’s offers delivery through a number of third-party apps like Uber Eats, DoorDash and Grubhub, but customers can’t earn loyalty points on purchases they make through those services. Jersey Mike’s is working with its delivery partners to change that, but it recognizes that allowing point redemptions through those services is another level of difficulty and might not be on the horizon.

Blacker added that he received a push notification from Uber Eats telling him delivery would be free if he ordered locally. “But I'm stocked up for now, so I don't see any reason to use it, as I've already spent my money on groceries," he said. "I think we're going to see food delivery apps in the US continue to trend down for a little while longer.