Doug Scott, CMO of Twitch, speaks with eMarketer vice president of business development Marissa Coslov about the livestreaming platform’s user growth surge, the impact of popular programming beyond gaming, and building communities.

eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss the gradual return of sports audiences and how advertisers are viewing these marketing opportunities. They then talk about Facebook halting political ads after the election, Twitch selling inventory on Amazon's advertising platform, and out-of-home advertising in Q2.

eMarketer principal analyst Yory Wurmser and forecasting analyst at Insider Intelligence Eric Haggstrom speak about what types of federal and state-level regulation might be coming up, including privacy laws and updates of Section 230. They also discuss who's watching Twitch, who isn't watching sports, and Apple easing off its 30% fee for some virtual events.

Video viewing platform Twitch is benefiting from coronavirus lockdowns in a big way in the US. Usage will jump 26.2% this year to 41.5 million, higher than the 37.5 million predicted in February.

Alexandria Ocasio-Cortez took to Twitch ahead of the presidential election to encourage users to vote while streaming group gameplay of “Among Us,” which was among the 20 biggest streams ever on Twitch, according to third-party measurement firm TwitchTracker. Lifestyle influencers are also joining Twitch—but not for gaming.

eMarketer analyst Ross Benes, senior analyst Audrey Schomer and vice president of content studio at Insider Intelligence Paul Verna discuss whether Quibi is already in trouble three months after launch. They then talk about the HBO branding fiasco and why it might be time to start taking Twitch more seriously.

This year, its US audience will also boast 72.7 million monthly Fire TV users, who are using Amazon’s CTV operating system to watch on devices including Fire TV Sticks and other manufacturers’ smart TVs, and 41.5 million monthly viewers of Twitch.

Brands can get involved with esports advertising on many levels, from running in-stream ads on Twitch and YouTube to large sponsorship deals like league and tournament naming rights.