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    Report
     | 
    NOV 20, 2020

    YouTube viewing is shifting to connected TV (CTV) screens, a behavioral change that could help make YouTube a powerful alternative for TV advertisers moving dollars to digital video.

    Article
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    MAR 10, 2021

    As more viewers leave traditional TV packages for streaming alternatives, there is a heightened interest in how much money is being spent on video subscriptions and which companies are benefiting from changes in consumer viewing patterns.

    Report
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    NOV 13, 2020

    The pandemic led to lower TV ad spend and increased connected TV viewing this year. The shift in TV viewing means TV audience measurement gaps must be addressed to keep pace with how, what, and where consumers are watching TV.

    Article
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    JAN 14, 2021

    Advertiser demand for video impressions has always outstripped supply, but supply has gotten a big boost as consumers started adopting streaming video viewing in larger numbers—especially on CTV devices—and more of those impressions have been made available programmatically.

    Article
     | 
    DEC 29, 2020

    The majority of premium OTT viewing is on CTV devices like Roku or smart TVs that connect directly to the internet.

    Article
     | 
    DEC 9, 2020

    YouTube is the single biggest source of supply in US CTV advertising. The digital video platform’s outsize role in the US CTV space is particularly striking given that advertisers can’t access CTV inventory on YouTube on non-Google platforms (e.g., Roku).

    Report
     | 
    MAR 2, 2021

    Overall subscription video revenues keep increasing, driven by gains in OTT viewing.

    Audio
     | 
    MAR 15, 2021

    On today's episode, we discuss whether sports are the key to moving viewers from TVs to streaming platforms, if online audiences can ever rival TV viewership, and whether people will want to watch user-generated or professionally made content online. We then talk about the most interesting part of The Walt Disney Co.'s streaming endeavors, how HBO Max stacks up so far, and how this second year of virtual upfronts might be different. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

    Report
     | 
    OCT 7, 2020

    Digital video viewership in the UK will continue to rise this year. The pandemic has provided a particularly significant impetus for subscription video-on-demand services, while connected TVs have become the consumption device of choice.

    Report
     | 
    OCT 5, 2020

    The coronavirus pandemic has accelerated cord-cutting and boosted streaming video viewing.

    Audio
     | 
    DEC 22, 2020

    eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss what they're paying attention to in 2021 and why: digital ad measurement, connected TV, and ecommerce channel advertising.

    Report
     | 
    OCT 15, 2020

    Overall, usage of numerous viewing options and services boosted penetration of video-on-demand (VOD) to 90.0% in the UK this year—meaning that digital video viewing is more widespread among internet users than live TV viewing. As in H1 2019, respondents devoted 1:14 daily to streaming video content on average.

    Report
     | 
    OCT 15, 2020

    But alternatives for viewing TV and video content are growing fast. This year, 73.6% of internet users watched video-on-demand (VOD) in the prior month, and 54.8% had used a subscription VOD (SVOD) service like Amazon or Netflix, a share greater than in H1 2019. TV viewing and digital video streaming in Belgium correlated strongly with age.

    Report
     | 
    OCT 15, 2020

    TV viewing remains the most widespread entertainment experience in Japan. Nearly 90% of internet users watched live TV in the month prior to polling in H1 2020, and more than two-thirds had seen TV shows recorded earlier. In both cases, penetration had hardly changed year over year (YoY).

    Report
     | 
    OCT 15, 2020

    At the same time, a huge majority of Sweden’s internet users are familiar with digital video options, including time-shifted TV viewing. In H1 2020, over 67% had used broadcasters’ catch-up services to watch TV shows in the month prior to polling, for example, while 90.5% had seen video-on-demand (VOD)—significantly higher than the share viewing live TV during the same period.

    Report
     | 
    OCT 15, 2020

    Live TV and online video streaming reach over twice as many viewers as subscription video-on-demand (SVOD) services do. Live TV viewing seemed to be declining in Taiwan in H1 2019—but GlobalWebIndex noted slightly greater penetration in H1 2020, at 79.4%.

    Report
     | 
    OCT 15, 2020

    As in 2019, live TV viewing registered greater penetration in Austria than video streaming did, though that margin continues to shrink. While 88.6% of internet users polled in H1 2020 had watched broadcast TV in the prior month, 81.6% had streamed video-on-demand (VOD) content during that period.

    Report
     | 
    OCT 15, 2020

    The opposite pattern applied to TV viewing. Among internet users ages 45 to 64, more than 96% had watched TV in the month before polling, compared with about 90% of respondents 25 to 44 and 81.2% of those ages 16 to 24. Consumption of digital audio was also much more common among younger respondents in H1 2020.

    Report
     | 
    OCT 15, 2020

    Several well-established options for time-shifted TV viewing declined YoY. The share of internet users who watched TV shows via broadcasters’ catch-up services in the prior month shrank by nearly 3 percentage points to 62.6%, and fewer than 30% said they’d recorded programs to watch later. Some of that attention is moving to subscription video-on-demand (SVOD) services like Netflix.

    Report
     | 
    OCT 15, 2020

    Broadcast TV still reaches more viewers than digital video, but that gap is narrowing. In H1 2020, nearly 88% of internet users ages 16 to 64 watched live TV in the month prior to polling, according to GlobalWebIndex. Additionally, 55.4% of respondents used broadcasters’ on-demand or catch-up services. Digital video viewing still lagged TV viewing in Egypt, but the gap is shrinking.

    Report
     | 
    OCT 15, 2020

    Traditional TV reached a greater proportion of Saudi Arabia’s internet users in H1 2020; some 88.6% of those surveyed had watched live TV in the prior month, spending 1:57 per day. But broadcast TV viewing is increasingly concentrated in the upper half of the age spectrum.

    Report
     | 
    OCT 15, 2020

    Time spent with mobile continues to exceed time spent watching live TV in Italy, while smartphones become ubiquitous. Some 97.3% of internet users in Italy ages 16 to 64 owned a smartphone in H1 2020. Interestingly, smartphone ownership surpassed broadcast TV viewing, which stood at 96.4% of internet users, according to GlobalWebIndex polling.

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