Nielsen makes big changes to how it measures TV audiences: Following loss of accreditation, the company’s revamp aims to make it simpler for advertisers to compare linear and digital performance.

YouTube is carving into social commerce and TV measurement: The platform is leveraging both its deep pool of creators and large TV-based audience to get a leg up on competitors.

A standard currency for TV and digital is unlikely, despite buyers’ wishes: Media buyers want more connection between linear and streaming TV, and though individual networks are making strides, an industrywide solution is unlikely.

On today's episode, we discuss what's next for Twitter after Jack, moving on from the "one great ad" approach, whether anyone can become the next big audio app, Nielsen's major TV measurement change, if the internet broke brand loyalty, how to make virtual office holiday parties less awful, why we acknowledge daylight saving time, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

Although a growing percentage of ad spending around TV content is happening through addressable, programmatic, and connected TV channels, making advertising more accountable, holistic campaign metrics that cut across the linear and digital domains remain elusive.

Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.

We spoke with Calum Smeaton, founder and CEO at cross-platform TV measurement firm TVSquared, about how advertisers are making their video spend work better for them and how direct-to-consumer (D2C) brands have led the way in this regard.

Advertisers may never see the likes of Nielsen again: NBCUniversal announced it is creating an independent measurement system in partnership with other firms.

Curated by eMarketer, this collection of articles, insights, and interviews will help you understand what’s in store for TV and video advertisers as time spent shifts, audience measurement evolves, and more.

The pandemic led to lower TV ad spend and increased connected TV viewing this year. The shift in TV viewing means TV audience measurement gaps must be addressed to keep pace with how, what, and where consumers are watching TV.

On today's episode, we discuss how prepared measurement and syndication vendors are for the removal of third-party cookies and device IDs, what options advertisers have to maintain measurement and addressability, and some best practices and recommendations for both sides of the supply chain that will help them seamlessly transition to a privacy-centric future. We then talk about how connected TV (CTV) giants are holding onto new customers, YouTube's CTV ads that can move over to your smartphone, and where people prefer to watch movies. Tune in to the discussion with senior vice president of product and general manager of customer experience at Neustar Steve Silvers and eMarketer principal analyst at Insider Intelligence Paul Verna.

On today's episode, we discuss how Disney+ stacks up against the competition and how Disney-owned Hulu and ESPN+ are getting on. We then talk about the Media Rating Council (MRC) taking its accreditation from Nielsen's measurement services, whether national TV ad minutes per hour are going up or down, and if Apple TV+ will ever be able to enter the real streaming wars conversation. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

But this merely scratches the surface of connected TV (CTV) ad measurement. Find out how to move beyond last-touch ROAS and CPA performance on CTV from Digital Remedy’s TJ Sullivan, senior vice president, sales, and Ben Brenner, vice president, product. Join this webinar and learn:. How to focus on more nuanced ways to drive bottom-line results in today’s complex ad space.

Like linear TV, CTV is useful for branding campaigns, but its audience targeting and measurement capabilities also make it a highly effective performance channel. One that performance teams, who traditionally stick to web, paid search, and paid social channels, are finding crucial for driving consumer engagement and conversions. Budgets are shifting to CTV from linear TV and social.

The opportunity: This move comes amid Roku’s recent push to improve its own measurement capabilities. The platform purchased Nielsen’s Advanced Video Advertising group in March for that very reason. In April Roku also added six new partners—including Branch and Adjust—to its Measurement Partner Program, which allows advertisers to measure upper-funnel metrics and performance marketing.

With more viewers leaving traditional TV for digital streaming options, marketers are figuring out how to comprehensively measure their video audiences.

Article: YouTube tests social commerce waters, TV measurement. Article: In Germany, Amazon Prime Video begins closing gap with Netflix.

Baby boomers are the only generation in the US that watches cable TV in significant numbers.

Advertisers have never been under more pressure to prove ROI. Bob Ivins, chief strategy officer at cross-platform TV measurement firm TVSquared, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the remaining deficits in linear TV ad measurement, why it's important to standardize metrics and definitions across traditional and digital TV and video, and why advertisers need to pay attention to the right metrics for their campaign objective.