As of February 2022, nearly 30% US households with Wi-Fi had an Amazon Fire TV device. More than 20% owned an Echo smart speaker, Fire tablet, or both.
Pay TV is in free fall, as more and more families cut the cable cord. By the end of 2023, less than half of US households will have a traditional pay TV subscription. The total number of pay TV households will drop to 65.1 million, a 4.8% decrease from 2022.
Lower internet costs, faster speed could propel broadband adoption: The White House, members of Congress, and 20 ISPs are on board to connect low-income households, but ongoing fiber shortages could delay efforts.