The consumption of at-home media and entertainment thrived amid the coronavirus pandemic, but the total shutdown of live events and the pause on film and TV production will cause digital ad spending to decline in 2020.

Digital video viewership in the UK will continue to rise this year. The pandemic has provided a particularly significant impetus for subscription video-on-demand services, while connected TVs have become the consumption device of choice.

Our forecast for digital video viewers in Canada highlights greater consumption of the medium during the pandemic.

Young consumers have led the way in terms of digital habits and consumption through the pandemic, but older age groups have been forced to catch up. Some old habits may die hard in these groups, but the digital future has definitely been hastened.

Broadcast TV and radio still attract major audiences in France. Some 93.0% of internet users ages 16 to 64 had watched live TV in the month prior to polling, and 80.2% had listened to radio. Daily TV consumption averaged 2:37 in H1 2020, and radio at 1:02.

Although mobile video ad spending and viewer numbers are surging, most streaming still happens through TVs. Mobile video consumption and ad spending figures are heavily influenced by out-stream ads that appear within users’ feeds on Facebook, Instagram, Snapchat and Twitter. YouTube also gets much of its traffic from mobile.

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom, Business Insider Intelligence research associate Daniel Carnahan and senior analyst Audrey Schomer discuss whether the coronavirus might accelerate cord-cutting, whether sports TV rights will shift to digital platforms quicker, how a delayed NFL season could impact ad spending, how many Americans watch sports, what a second COVID-19 wave might do to the leagues and its lasting effects on sports consumption.

There’s tremendous momentum behind TV and video consumption. More than 87% of UK internet users polled in H1 2020 had watched live TV in the prior month, and the average daily time spent with broadcast TV was relatively high at 2:37. Like last year, more than two-thirds of respondents had viewed TV shows they recorded at the time of broadcast.

Predictably, affluents were among those most likely to have seen movies or TV programs via SVOD. Despite these sizable gains in free and paid-for video consumption, broadcast TV still rules time spent. While video streaming occupied an average 1:31 daily, broadcast TV accounted for 2:35. Digital audio is on the rise, too, though less steeply.